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STRATEGI PEMASARAN BNI TAPLUS ANAK GUNA MENINGKATKAN NASABAH PADA PT. BANK NEGARA INDONESIA (Persero), Tbk CABANG MALANG

Sundari, Susi (2012) STRATEGI PEMASARAN BNI TAPLUS ANAK GUNA MENINGKATKAN NASABAH PADA PT. BANK NEGARA INDONESIA (Persero), Tbk CABANG MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

Title: "Marketing StrategyTo increasethe CustomerBNI TaplusChildAtPT. Bank NegaraIndonesia(Persero), TbkMalangBranch". The purpose of this research is to know marketing strategies BNI Taplus Child, and knowing development number of customer PT. Bank Negara Indonesia (Peesero), Tbk Branch Malang. Research methods used by researchers that documentation and observation, and the type of research that used a descriptive qualitative researchers, observing the events that there is compliance with the theme. The research strategy against and development number of customer BNI Taplus Child increased well every month, it was because the media and an opening account and contribution that very low possessed by BNI Taplus Child done by PT. Bank Negara Indonesia (Persero), Tbk Branch Malang poor will attract customers well to be customer and open BNI Taplus Child. The conclusion of the results of research are development of the number of customers Taplus the son of BNI March 2011- February 2012 having a pretty good improvement, it is seen from the development of the number of customers in the previous months by the number of 220 people, and customers the following month increased a number of 231 people.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Fitriana Kasiani
Date Deposited: 05 Oct 2015 03:09
Last Modified: 05 Oct 2015 03:09
URI : http://eprints.umm.ac.id/id/eprint/18559

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