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Pratama, Sofie Wardhanie (2012) TUGAS DAN FUNGSI CUSTOMER SERVICE PADA BANK BUKOPIN CABANG MALANG. Other thesis, University of Muhammadiyah Malang.

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Front office is the front row in doing service to society. Customer service is another task from assignment actively, including with direct connection with consumer themselves, or via communication or automatic process. It is designed, done, and communicate with two main purpose, which is operational productivity, and consumer satisfaction. Service is every activity or benefit which is able to be given to a party to other party which basically has no form and it doesnÂ’t also cause the ownership of something and production which is able or not could be related with physical product. Research method used is descriptive qualitative. Researcher want to describe customer service of Bank Bukopin of Malang branch task and roles. The research also uses some method in collecting data, which is by observation, interview, and documentation. According to discussion, the assignment and role of customer service in Bank Bukopin of Malang branch is quite good by the existence of some efforts done to improve customer service, the concrete result is customer service in Bank Bukopin of Malang created satisfaction felt and accepted by customer directly in enjoying product given. From discussion above, it can be concluded that customer service is a person whose job is to give information service and a connector between bank and customer which will use bankÂ’s product also give profit for both parties

Item Type: Thesis (Other)
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Fitriana Kasiani
Date Deposited: 03 Oct 2015 03:01
Last Modified: 03 Oct 2015 03:01

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