UMM Institutional Repository

PERAN DAN STRATEGI AGENT MARKETING DALAM MEMPROMOSIKAN PRODUK PADA ASURANSI JIWA BERSAMA BUMIPUTERA 1912 CABANG DIENG MALANG

Khoiriyah, Zunanda (2014) PERAN DAN STRATEGI AGENT MARKETING DALAM MEMPROMOSIKAN PRODUK PADA ASURANSI JIWA BERSAMA BUMIPUTERA 1912 CABANG DIENG MALANG. Other thesis, University of Muhammadiyah Malang.

Full text not available from this repository.

Abstract

The objects of this research are to find out the role and strategy of agent marketing to promote the product of AJB Bumiputera 1912 in Dieng Malang, and to find out the superior of product Mitra Cerdas between product Mitra Beasiswa Berencana, and to find out the effort AJB Bumiputera 1912 company in Dieng Malang to improve the agent marketing performance, and also the scoring of agent marketing about the marketing strategy by AJB Bumiputera 1912 in Dieng Malang. This research used descriptive qualitative. The data gathered are primary to distribute quisioner to the agent marketing, and the secondary data is code etik of agent marketing, and also the guideness book sales of AJB Bumiputera 1912 in Dieng Malang. While, the data analyze would be the descriptive-qualitative. Based on the analysis the writer explain that the AJB Bumiputera 1912 company in Dieng Malang, the role of agent marketing is the important one to make a succsess of company, especially to got the goal of production target. The marketing strategy was done by agent marketing is to decide of market target by three step, there are market segmentation, marketing target, and postioning of market. While the efforts of AJB Bumiputera 1912 company to improve the agent marketing performance to promote the product is gave a wises are reward to the agent marketing accomplishment, gave a punishment to the agent marketing unaccomplishment, and also the distribution blog area of marketing. Based on the result research, the writer suggested to AJB Bumiputera 1912 company in Dieng Malang to more active on accompanying process to the new agent marketing or the agent marketing who still need to accompany should be improved, because it is the way of agent marketing performance to promote the product will be increase.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HG Finance
Divisions: Faculty of Economics > Diploma of Finance & Banking
Depositing User: Fitriana Kasiani
Date Deposited: 28 Sep 2015 03:48
Last Modified: 28 Sep 2015 03:48
URI : http://eprints.umm.ac.id/id/eprint/18523

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo