HUBUNGAN SELF EFFICACY DENGAN KOMUNIKASI YANG EFEKTIF SALESMAN PADA DEALER TRIJAYA MOTOR

BEATRIS, ELFIRA ROSANA (2010) HUBUNGAN SELF EFFICACY DENGAN KOMUNIKASI YANG EFEKTIF SALESMAN PADA DEALER TRIJAYA MOTOR. Other thesis, University of Muhammadiyah Malang.

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Abstract

Human as social creature needs communication to connect each other. Communication is needed since by communication, human could find somebody else’s wish or expectation. In a company, communication is important since communication is tool used to give direction to reach goal whether internal or external of the company. By using effective communication, there would be information exchange, idea, and experience, so that became supporting factor for the company development. Good effective communication could be done if somebody has high self efficacy. People with high self efficacy would owe self­confidence, confidence in his skill, dare to face problems and have faith in his cognitive ability. So that employee who owe high self­efficacy would be optimistic with his work and able to fit himself (socialize). Socializing would easier relation with somebody else and create effective communication. The research was non­experiment. Population in this research was all salesmen in Trijaya Motor Dealer and the samples were 32 people. Sampling technique used was exhausted sampling technique. Data collection technique was scale, that was self efficacy scale and communication effectiveness scale. Data Analysis method used was product moment correlation assisted by SPSS 12.00 for windows program. The research showed positive and significant relation between self efficacy and effective communication of Salesmen in Tri Jaya motor Dealer with correlation coefficient value (r) = 0,582 and fault probability (p) = 0,000. it means that salesman with high self efficacy would have tendency to get high effective communication. In the contrary, salesman with low self efficacy would owe low effective communication. There could be said that the hypothesis was proven or accepted. Effective contribution of self efficacy with effective communication of salesmen in Tri Jaya Motor Dealer was 33.9% while rest of them 66.1% considered by other factors, self­esteem, conflicts in the group, burnout, self­confidence etc.

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