ANALISA EFEKTIVITAS IKLAN MEDIA TELEVISI OPERATOR SELULAR FREN SOBAT VERSI “BAYAR PAKAI DAUN”DENGAN MENGGUNAKAN METODE EPIC MODEL(Studi Pada Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Malang)

Danang Prasetio, Nurhadi (2009) ANALISA EFEKTIVITAS IKLAN MEDIA TELEVISI OPERATOR SELULAR FREN SOBAT VERSI “BAYAR PAKAI DAUN”DENGAN MENGGUNAKAN METODE EPIC MODEL(Studi Pada Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Watchfulness kind that do this watchfulness survey, where does researcher do observation in data collecting that done at Muhammadiyah Malang University with watchfulness title that is: “Television advertisement Fren SOBAT "Bayar Pakai Daun" version effectiveness by using EPIC Model at student of Faculty Of Economics of Muhammadiyah Malang University” In this research, we measure a Television advertisement Fren SOBAT "Bayar Pakai Daun" version effectiveness by using EPIC Model (Empathy, Persuasion, Impact And Communication) at student of Faculty Of Economics of Muhammadiyah Malang University. From measurement and research, obtained a following result; Empathy Dimension get Effective Enough result, Persuasion dimension get Effective Enough result, Impact dimension get Effective Enough result, and Communication dimension get Effective Enough result.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Management
Depositing User: Anwar Jasin
Date Deposited: 04 Apr 2012 04:09
Last Modified: 04 Apr 2012 04:09
URI: http://eprints.umm.ac.id/id/eprint/1834

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