AN ANALYSIS OF DICTION AND MEANING USED IN A­MILD ADVERTISEMENT

DWI SISWANTO, AGUS (2009) AN ANALYSIS OF DICTION AND MEANING USED IN A­MILD ADVERTISEMENT. Other thesis, University of Muhammadiyah Malang.

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Abstract

Language is one important thing for as to communicate with other people. Language is not only used for communication but also for business especially in advertisement. Advertisement is a kind of information and media of communication. Through the language and pictures used in an advertisement, a designer tries to persuade the public attention to buy the product. Advertisement should be creative, simple, attractive and communicative so that the readers understand what the meaning of advertisement. Among many advertisement A­Mild advertisements is one of unique cigarette advertisement that interesting to analyze. Therefore, the writer discusses about the diction which is used in A­Mild advertisement, what are the lexical and contextual meaning in A­mild advertisement. The study used descriptive qualitative research. The subject of this study is A­Mild advertisement. To answer the problem, the writer used a various theoretical perspective on semantic, diction, lexical meaning, contextual meaning, and advertisement. The instruments applied in this research were document analysis. The study used non­participant observation because the researcher did not participate in the activities being observed. In the finding the writer answers the entire problem by selecting the data from A­mild advertisement, translating the data, choosing the data. The writer interpretation the diction, lexical meaning and contextual meaning. The finding shows that A­Mild advertisement can be analyzed in to the diction, lexical meaning and contextual meaning. Furthermore, from the contextual meaning the readers can understand the message delivered by the designer. From the diction, the designer of A­Mild advertisement used informal language and spoken style to attract the readers attention.

Item Type: Thesis (Other)
Subjects: L Education > L Education (General)
Divisions: Faculty of Teacher Training and Education > Department of English
Depositing User: Anwar Jasin
Date Deposited: 04 Apr 2012 04:07
Last Modified: 04 Apr 2012 04:07
URI: http://eprints.umm.ac.id/id/eprint/1832

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