PERSEPSI MAHASISWA TERHADAP PROGRAM HALLOMALANG DI RADIO MAKOBU(Studi Pada Mahasiswa Jurusan Komunikasi Angkatan 2004 UMM)

Ardiansyah, Habibie (2010) PERSEPSI MAHASISWA TERHADAP PROGRAM HALLOMALANG DI RADIO MAKOBU(Studi Pada Mahasiswa Jurusan Komunikasi Angkatan 2004 UMM). Other thesis, University of Muhammadiyah Malang.

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Abstract

This watchfulness is provided about radio program phenomenon formatted information and comfort hi Malang at radio Makobu from 06.00 clock until 10.00 clock morning. Programs that funneled every day Monday until has sub program like special birthday and quiz and label, message around great Malang and fresh calling, fresh open for sell and last special request. One of radio at Malang city that gives life style radio Makobu FM. Where radio is has program format among others light information and comfort. Even radio always set out that programs for adult adolescent circle society as radio life style (company profile Makobu) that has information always fresh, up date and new that, has one of [the] mainstay program “Hallo Malang”. Hi Malang be one of [the] mainstay program that has Makobu FM in interesting adolescent average listener these days, Makobu try to give best to listener with give top priority parts that must has by a radio station (company profile Makobu). By from that is a researcher have to do watchfulness with title “Perception collage of university towards program Hallo Malang at radio Makobu”, because researcher hopes in program hello Malang formated comfort and information can good for collage of university. So troubleshoot in this watchfulness how university student perception Muhammadiyah Malang in program Hallo Malang at Makobu does. From here our refraction see to what collage can to take benefit from program broadcast that present information and aim comfort from this watchfulness is focused to detects journalism direction student university perception, visual audio and public relations exponent communication 2004 in program hi Malang at radio Makobu. Approach that used researcher descriptive watchfulness, that is describe a event that want to canvassed. Method that used qualitative descriptive that is aims to realize phenomenon whereof that undergone watchfulness subject, like behavior, perception, motivation, action, and as it. According to holistic and by description in the form of words and language. Result from this watchfulness is to follow that radio Makobu FM as one part of the broadcasting media exist in Malang city. According to practice comes to participate in information delivery and comfort that wanted the listener, for example with program Hallo Malang. Exponent communication student university perception 2004 towards program Hallo Malang at radio Makobu FM, that perception towards program visible pass two aspects. First, seen from mass media effect influence that program Hallo Malang at radio Makobu FM give positive impact (positive perception) to informant that is shaped comfort form with shaped implementing of or information shaped tips or input and erudition in life everyday. Second, seen from broadcast clock in program Hallo Malang at radio Makobu FM give negative impact (perception negative) to informant, that is program clock disagree with condition that is too morning and disturbed lecture activity or work. But seen from criticism and suggestion towards Hallo Malang, where is the mentioned be form carrying, attention and positive response , because follow student universities Hallo proper Malang to is funneled and defended with increased quality because import benefit many and beneficial.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 04 Apr 2012 01:53
Last Modified: 04 Apr 2012 01:53
URI: http://eprints.umm.ac.id/id/eprint/1776

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