Analisis Motif dan Kepuasan Aremania Pada Program Siaran Arema Corner di Radio Citra Malang FM(Study pada Aremania Korwil Bel Kamp Three)

Anggraeni, Yiyin (2010) Analisis Motif dan Kepuasan Aremania Pada Program Siaran Arema Corner di Radio Citra Malang FM(Study pada Aremania Korwil Bel Kamp Three). Other thesis, University of Muhammadiyah Malang.

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Abstract

Almost all citizens of Malang is Aremania highway. Of the phenomenon of mass media both print and electronic in Malang traffic trying to present the event associated with Arema and Aremania. It is undeniable to meet the needs of Malang residents are mostly highway is Aremania. One of the mass media is Citra Malang radio broadcasting program titled Arema Corner. Corner Arema broadcast program to meet the information needs and also accommodate suggestions and criticisms of Aremania to Arema through a live interactive dialogue. Served as the media, which is also in the audience must actively Aremania expectation value for his needs as a supporter Arema Indonesia. Expectation value which will encourage Aremania to seek satisfaction of their needs as a supporter Arema Indonesia. Searching satisfaction is the motive and the gain in accordance with what they hope for is satisfaction. Strong motive and the high satisfaction of Aremania which will be determine whether this event was able to meet the expectation value of Aremania as the audience. Therefore, researchers took the problem formulation in this study, (1) how strong motive Aremania listening Arema Corner, (2) how high satisfaction Aremania listening Arema Corner, (3) What is the motive and satisfaction gap Aremania to the Arema Corner. In this study uses the uses and gratification theory, because this study related to an active audience rational and reactive to the media. In the uses and gratification theory shows a variety of media - kind of audience gratifiksi searches related to satisfaction and acquisition of satisfaction .. In the search for motive satisfaction is the independent variable that drives audiences in search of satisfaction according to the needs of the audience through mass media. Audience satisfaction measurements are based on whether the audience satisfied in using the media. The concept is called a measure of satisfaction or Gratification sought and the motive Gratification Obtained or satisfaction. The use of this concept led to the theory that a variant of the uses and gratification theory, the theory expectansy values. This study uses a quantitative approach with a survey method. This type of research is descriptive research that describes or gives a picture of the object under study through the data as it is. Object of this research is Aremania BelCamp Three Coordinator in the hamlet Gondang, Tegalgondo village, district Karangploso. While the sample of this study is 81 respondents using simple random sampling technique is done by lottery regardless of the strata in the population members. Then researchers spread the questionnaire as a means of collecting primary data. Questionnaire validity was tested using the product moment peorson techniques and reliability testing with alpha techniques. Data analysis techniques used to determine the strength of mean motives and the high satisfaction Aremania in the broadcast Arema Corner. While the to know the gap between motives and satisfaction Aremania in the broadcast Arema Corner comparison analysis using the mean score and the mean score motive satisfaction. Based on research results obtained from the mean motive of the respondents claim 13 items 3.02. It is strong enough for more than 3 digits as a measure of agreement which means that the statement has a motive (gratification sought) high. While the mean satisfaction of the respondents claim 13 items 3.06. Means satisfaction (gratification obtained) of the respondents is high enough to exceed the number 3 means the agreement or be construed what is expected fulfilled. While the comparison between the mean test patterns (3.02) and the mean satisfaction (3.06) greater mean satisfaction. This means that respondents are satisfied with the broadcast Arema Corner because the mean value of satisfaction is greater than the mean motive. It is also that segment of Arema Corner appropriate and format of the broadcast program is as expected by Aremania. Whereas when viewed from the side of individual respondent in the sataement of 13 item 82,71 %of respondent expressed satisfaction score greater than or equel to the motive. While the remaining 17,28 % had values greater than the motive satisfaction score. From the data it can be seen that more respondent are satisfied with the broad cast Arema Corner than respondent who Are not satisfied.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 03 Apr 2012 03:59
Last Modified: 03 Apr 2012 03:59
URI: http://eprints.umm.ac.id/id/eprint/1735

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