PENGARUH LITERASI KEUANGAN, KEAMANAN, KEPERCAYAAN, KUALITAS INFORMASI TERHADAP MINAT PEMBELIAN PRODUK DI TOKOPEDIA

Valentiana, Alfira (2023) PENGARUH LITERASI KEUANGAN, KEAMANAN, KEPERCAYAAN, KUALITAS INFORMASI TERHADAP MINAT PEMBELIAN PRODUK DI TOKOPEDIA. Undergraduate thesis, Universitas Muhammadiyah Malang.

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Abstract

This research aims to examine the influence of financial literacy, security, trust, and quality of information on interest in purchasing products on Tokopedia. This research uses primary data, which was carried out by FEB students at Muhammdiyah University Malang. Respondents were provided a link to the survey as part of the data collection process. The research sample consisted of 188 people. The data analysis technique used in this research is SEM-PLS with the SmartPLS 4.0 tool. This research produces financial literacy, security, trust, quality of information on interest in purchasing products on Tokopedia showing good and high results.

Item Type: Thesis (Undergraduate)
Student ID: 201810170311257
Keywords: Financial Literacy, Security, Trust, Information Quality, Online Purchasing
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economics and Business > Department of Accounting (62201)
Depositing User: 201810170311257 alfiravalentiana
Date Deposited: 04 Dec 2023 09:25
Last Modified: 04 Dec 2023 09:25
URI: https://eprints.umm.ac.id/id/eprint/1726

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