PELAKSANAAN STRATEGI DIVERSIFIKASI PRODUKGUNA MENINGKATKAN VOLUME PENJUALAN PADA PERUSAHAAN ROTI “MUTIARA BAKERY” PANDAAN

DEBBI MIA , CAHYANTO (2009) PELAKSANAAN STRATEGI DIVERSIFIKASI PRODUKGUNA MENINGKATKAN VOLUME PENJUALAN PADA PERUSAHAAN ROTI “MUTIARA BAKERY” PANDAAN. Other thesis, University of Muhammadiyah Malang.

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Abstract

Research which is have the character of case study that is checking case exist in out for company later;then solving it with existing theory utilize to assist company in solving a problem. this Research title is " Execution Of Strategy Product Diversification Utilize Improving Volume Sale At Company Of Bread " Pearl of Bakery" Pandaan". " Target of this research that is to know execution of strategy to utilize to improve sale volume at Company Of Bread " Pearl of Bakery'' Pandaan. Usefulness of research which wish to be reached specially to company that is upon which worthwhile input to company and also head to apply wisdom to reach the target of which is expected especially relate to to be diversified. Analyzer which is used in this research that is by using analysis of SWOT, ETOP and of SAP. Result of environmental analysis of eksternal can know by things becoming opportunity of company that is covering situation of economics, in this case cover degradation of inflation rate, earnings per capita society and growth of economics. Governmental, existence of law of No. 9 year 1995. permission produce and permit of Department Health. Demography, existence of the make-up of the amount of technology and resident, that is existence of growth of technology. As for becoming threat Company Of Bread " Pearl of Bakery" Pandaan that is company of a kind/ competitor in this case is same company yield bread product residing in region District of Pandaan. Result of internal environmental analysis can know by things becoming strength of company that is interconnected of product merk, product type which on the market, conducted advertensi, sales promotion and used distribution channel. While representing weakness of company that is hitting giving of discount / internal variable and discount of company specially at pricing sell product do not have influence or is neutral. Strategy alternative able to be conducted that is by negating weakness of the intern so that earning more effective in exploiting opportunity of market. The on course hence company expected to improve;repair to the all kind of weakness had that is by doing sighting return price sell product and policy of giving of discount or discout which have been specified by company. Some suggestion able to be raised by that is expected by company pay attention to hit policy of price or in this case in giving of price discount. Real step able to be done that is by giving or discount of discout matching with company of a kind so that consumer earn more interest product which on the market. Expected by company to anticipate or face emulation that happened by using all kind of strength had by company.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Management
Depositing User: Anwar Jasin
Date Deposited: 03 Apr 2012 03:42
Last Modified: 03 Apr 2012 03:42
URI: http://eprints.umm.ac.id/id/eprint/1723

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