PERSEPSI MAHASISWA TERHADAP EVENT BOLA BASKET L.A. LIGHTS CAMPUS LEAGUE Studi Pada Mahasiswa Anggota UKM Bola Basket UMM, Unibraw Malang,dan Unmer Malang

DARMAWAN, ARIEF (2009) PERSEPSI MAHASISWA TERHADAP EVENT BOLA BASKET L.A. LIGHTS CAMPUS LEAGUE Studi Pada Mahasiswa Anggota UKM Bola Basket UMM, Unibraw Malang,dan Unmer Malang. Other thesis, University of Muhammadiyah Malang.

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Abstract

Keywords: Perception, Basketball Event This research is based on the growth phenomenon basketball event in Indonesia in the last five years. Includes one event among college basketball named LA Lights Campus League. With its development into a national basketball event is expected to LA Lights Campus League did not disappoint the people or PT Djarum as a party promoter. This requires the perception of the public who had witnessed the implementation of LA Lights Campus League, especially in Malang. So this research to assess how interested the public perception of the basketball event LA Lights Campus League. It can be a perception suggestions and criticism and can be used as inputs and outputs for the organizers LA Lights Campus League. To get a complete knowledge of the study was conducted at three universities in Malang. Perception is the opinion of the individual after seeing an object. Grace (2005: 51) who cites Desiderato said that the perception is the experience of objects, events, or relationships concluded obtained by interpreting the information and messages. Perception of the public about the LA basketball event Lights Campus League is expected to improve the implementation of the LA event Lights Campus League next. Through a qualitative research strategy of data collection techniques using interviews and documentation of the data obtained were analyzed using the transcripts from the interviews with informants. Furthermore, analyzing the results of interviews. Starting from comparing equation informant's view, differences of opinion, experience different or innovative ideas as inputs or suggestions from informants for the event LA Lights Campus League. Also would be associated with the theory and principles of social perception. Results of research on SME student members on three basketball univeersitas shows similarities of perception of the event LA Lights Campus League. The similarity lies in (1). assessment of the event L.A. Lights Campus League, (2). suggestions and criticisms of L.A. Lights Campus League, (3). Increased promotion event L.A. Lights Campus League in the medium of television. In addition, the informant disagreement about the media's role in the promotion of LA Lights Campus League. Can thus be concluded that the public perception of the basketball event LA Lights Campus League is a common support for a basketball event LA Lights Campus League and differences of opinion about the campaign informant LA Lights Campus League through the mass media. On these results, can be recommended to the parties as Bimbi Sportainment LA event organizer Lights Campus League to become an input in the implementation of LA basketball event Lights Campus League in order not to disappoint people or PT Djarum as event promoter.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anwar Jasin
Date Deposited: 03 Apr 2012 03:39
Last Modified: 03 Apr 2012 03:39
URI: http://eprints.umm.ac.id/id/eprint/1720

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