Analisis Perbedaan Persepsi Konsumen Atas Dimensi Kualitas Produk Handphone GSM (Global System For Mobile) dan CDMA (Code Divission Multiple Access)(Studi Pada Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Malang)

Andri Bagus, Setiawan (2010) Analisis Perbedaan Persepsi Konsumen Atas Dimensi Kualitas Produk Handphone GSM (Global System For Mobile) dan CDMA (Code Divission Multiple Access)(Studi Pada Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

This study entitled "Analysis of Consumer Perception Differences Over Dimensional Product Quality Mobile GSM and CDMA (Case study of Faculty of Economics University of Malang)." This study aims to determine the differences of consumer perceptions of product quality dimensions of GSM and CDMA mobile phones and to mengtahui variable that differentiates the product quality dimension GSM and CDMA mobile phones. Kind research used is descriptive research using a survey method. Methods A structured questionnaire survey was given to the respondents that are designed to obtain specific information. The data used are primary data is data obtained from the first source Through the questionnaire containing questions related to the variables that have been determined which include: Variable Performance, Service, Security, Reliability, Product Characteristics, and Conformity with the specifications. While secondary data is a company profile. Data were analyze dusing Discriminant analyzed. The results reveal that there are different dimensions of consumer perceptions of product quality GSM and CDMA mobile phones. This is based on the results of the 0466 Wilk's Lambda has a significant value of chi square There are 72 474 and the most distinguishing variables on different dimensions of product quality GSM and CDMA mobile phones. The variables are performance variables. Based on this research, the advice can be given is: For the phone companies are advised that the performance variable is the variable that most distinguishes the difference of dimensions of product quality GSM and CDMA mobile phones, it is expected that all mobile phone owners to further improve product quality in terms of performance variables that include indicators of voice clarity, the speed of data transfer, and speed in accessing data.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 03 Apr 2012 03:33
Last Modified: 03 Apr 2012 03:33
URI: http://eprints.umm.ac.id/id/eprint/1715

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