PENGARUH TERPAAN PESAN VISI DAN MISI TERHADAP PEMAHAMAN DOSEN TENTANG VISI DAN MISI UNIVERSITAS MUHAMMADIYAH MALANG Studi dikalangan Dosen Tetap Universitas Muhammadiyah Malang

Alfiani, Febri Rahayuning (2010) PENGARUH TERPAAN PESAN VISI DAN MISI TERHADAP PEMAHAMAN DOSEN TENTANG VISI DAN MISI UNIVERSITAS MUHAMMADIYAH MALANG Studi dikalangan Dosen Tetap Universitas Muhammadiyah Malang. Other thesis, University of Muhammadiyah Malang.

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Abstract

Existence of writing media of vision and mission University of Muhammadiyah Malang done by the side of University of Muhammadiyah Malang is forwarding of message of vision and mission University of Muhammadiyah Malang among University of Muhammadiyah Malang lecturer as one of effort to publicize message of vision and mission University of Muhammadiyah Malang. Communication media applied as effort to submit message of vision and mission namely through media X-banner and billboard put down in university area, through guidebook academic, internet, booklet, pamphlet, calendar of Universitas of Muhammadiyah Malang. Pass the communication media, enables messages of communicable vision and mission and socialized to be easier and close to academic person activity, the message will generate feeling to agree or disagree, so that lecturer is not only really understanding and comprehends and vision value and mission, but also makes it as commitment that must be taken care of. Purpose of main of forwarding of message is give influence to the audients (lecturer), so do with message of vision and mission which has been socialized. Therefore, problem formula lifted in this research is there influence forwarding of message of vision and mission to understanding of lecturer about vision and university mission and how big the influence. Research method applied is simple regression analysis, done to know existence of influence between independent variables (forwarding of variable message) level of understanding about vision and mission. This t test analysis done to test is all independent variables in individual can give real influence to dependent variables. There is influence forwarding of message of vision and mission to understanding of lecturer about vision and University of Muhammadiyah Malang mission in significant. Based on calculation regression coefficient value is obtained by result 0,461 meaning that influence between forwarding of messages of vision and mission to understanding of lecturer about vision and university mission equal to 46,1%. Hypothesis from research is replied with level of confidence 95% (a = 5%) t value calculate 5,846 and t table 1,67 meaning value t calculate bigger than value t tables. So Ho refused and Ha is received. Influence forwarding of message of vision and mission to understanding of enough big, because this research done at lecturer having obligation to vision and mission as "hand" university, and lecturer as responder has got forwarding of message that is enough.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 03 Apr 2012 02:35
Last Modified: 03 Apr 2012 02:35
URI: http://eprints.umm.ac.id/id/eprint/1676

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