DIVERSIFIKASI PRODUK OLAHAN BUAH WALUH DAN PREFERENSI KONSUMEN DI “UD.BAKPAO WALUH”SINGOSARIMALAN"

CAHYANING UTAMI, DESY (2009) DIVERSIFIKASI PRODUK OLAHAN BUAH WALUH DAN PREFERENSI KONSUMEN DI “UD.BAKPAO WALUH”SINGOSARIMALAN". Other thesis, University of Muhammadiyah Malang.

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Abstract

To configure the variety of food products, there is needed food diversification. The reason is because; the need on food is not only derived from the aspect of carbohydrate, so that there is also needed protein, vitamin, mineral, etc. So far, our society only recognize rice as nutrition standard, whereas there are a lot of other agriculture products have such nutrition contents like rice. One of them is pumpkin. All this time, pumpkin is less popular in society and conventionally, pumpkin only processed to be spicy soup or sweet soup with coconut milk. Farmers are also reluctant to plant this kind of fruit because its prospect is less promising. Knowledge of society is still limited in processing and utilizing pumpkin, and then this commodity is marginalized as the local food. The purposes of this study are to (1) analyze the return of every processed product from pumpkin and to know the processed product that is resulting the highest result, (2) to analyze the consumer preference toward processed product of pumpkin in “UD. Bakpao Waluh” Singosari – Malang. The determination of research location is conducted purposively on “UD. Bakpao Waluh” Singosari – Malang. Sampling consists of two parts: response from the owner is taken purposively and response from consumer of “UD. Bakpao Waluh” is taken by using accidental sampling method. In understanding the number of revenue from processed products of pumpkin and the processed products, that has the highest revenue by using cost analysis product, income and revenue. While, in understanding the preference of consumer toward the processed product of pumpkin fruit in “UD. Bakpao Waluh Singosari – Malang, variable analysis used here is marketing diffusion concept that is collected in four groups of variable “4P”; they are product, price, place, and promotion. From the result of cost analysis, it can be known that “UD. Bakpao Waluh” Singosari – Malang is financially profitable. Pumpkin bakpao revenue is Rp. 818.250 per month by total cost is Rp 10.431.750. Pumpkin bakpia revenue is 2.379.400 per month by total cost is 9.620.600. Pumpkin chips revenue is 445.650 per month by total cost is 3.304.350. While for preference analysis of consumer that is measured from product variable that from the three product; pumpkin bakpao, pumpkin bakpia, and pumpkin chips; the first product that becomes favorite is pumpkin bakpia, then pumpkin bakpao and the last is pumpkin chips. Meanwhile, the consumers’ preference is measured from cost variable; pumpkin bakpao is most chosen. It is because the pumpkin bakpao price is cheaper than bakpia and chips. For measuring the consumer preference of place variable, not wholly available facilities satisfy the consumer needs. Furthermore, the consumer preference is measured from promotion variable. From the result of analysis, it can be concluded that most of consumer knows the variety of processed product from pumpkin through their friends or other people that visit “UD. Bakpao Waluh”.

Item Type: Thesis (Other)
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture & Animal Husbandry > Department of Agribusiness
Depositing User: Anwar Jasin
Date Deposited: 02 Apr 2012 07:29
Last Modified: 02 Apr 2012 07:29
URI: http://eprints.umm.ac.id/id/eprint/1642

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