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KORELASI KEGIATAN CSR (CORPORATE SOCIAL RESPONSIBILITY) PT KERTAS LECES DENGAN PENGEMBANGAN USAHA KECIL MASYARAKAT (Studi di Masyarakat Kecamatan Leces Kabupaten Probolinggo)

AWALIYA, NENENG (2012) KORELASI KEGIATAN CSR (CORPORATE SOCIAL RESPONSIBILITY) PT KERTAS LECES DENGAN PENGEMBANGAN USAHA KECIL MASYARAKAT (Studi di Masyarakat Kecamatan Leces Kabupaten Probolinggo). Other thesis, University of Muhammadiyah Malang.

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Abstract

Community continues to grow, mainly due to advances in science and modern technology. That is why development programs should be prepared which meet the needs of the community and not just to satisfy some of the parties alone but must be pursued are the benefits of development, including through economic empowerment to the terms of the small business community. Responsibility of form usually called CSR (Corporate Social Responsibility). One of them is implied in the CSR activities of the Small Business Partner Patronage. Where the activities of PT Mitra Patronage. Leces paper is to channel funds to prospective partners who qualify for the loan, while the development activities carried out during visiting trained partners such as giving advice to sort out personal and business finances with a view to note the progress of its business so as to repay the loan. Not just a voluntary gift given by the company to the public that is temporary. Accordingly, the purpose of this study was to determine the correlation of CSR (Corporate Social Responsibility) PT. Leces paper on the development with small communities. This study is a type of correlation with quantitative approach. Its population is small in the district. Leces Kab. Probolinggo using total sampling technique with a sample of 42 small businesses. Data collection methods in this study is to use a questionnaire. Data analysis method used is the product moment correlation. Based on the results of data analysis and discussion of research that has been done, it can be concluded that there was a significant effect between the activities of CSR (Corporate Social Responsibility) PT. Leces paper on small business community in Kecamata Leces Probolinggo. With the results of statistical calculations that have been done using the formula product moment correlation, r obtained count equal 0.476. Recommendations for further research are interested in doing research with the same theme is to link the CSR variables with other variables, and researchers can also examine this research with a different perspective.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HM Sociology
Divisions: Faculty of Social and Political Science > Department of Sociology (69201)
Depositing User: Gusti Vani Putri Cahya
Date Deposited: 12 Feb 2015 14:18
Last Modified: 12 Feb 2015 14:18
URI : http://eprints.umm.ac.id/id/eprint/16183

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