PEMANFAATAN E­MAIL SEBAGAI AKTIVITAS PRDALAM MENANGKIS ISU PERUSAHAAN(Studi pada kasus illegal logging PT Pabrik Kertas TJIWI KIMIA, Mojokerto)

Agustin Ningrum, Vella (2010) PEMANFAATAN E­MAIL SEBAGAI AKTIVITAS PRDALAM MENANGKIS ISU PERUSAHAAN(Studi pada kasus illegal logging PT Pabrik Kertas TJIWI KIMIA, Mojokerto). Other thesis, University of Muhammadiyah Malang.

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Abstract

The study was based on the emerging issues discussed about illegal logging and forest tree scheme lacked the Pulp and Paper Tjiwi Kimia. This issue has been exhaled by the WWF and Greenpeace, they accuse the basic ingredient of paper, wood taken from the wild forests in Indonesia. So that resulted in the destruction of ecosystems that exist in the forest. The emergence of the issue to invite a number of customer complaint via e­mail. Most of them ask for corporate accountability on the issue. Concrete evidence that the wood used far from illegal logging and forest tree has a scheme. Therefore, the main capital Tjiwi Kimia Pulp and Paper in addressing these issues is restoring confidence, rebuilding the image of the company, in collaboration with third parties whose credit has been recognized to be very important performed. By utilizing the communication media and penghubunnya using e­mail. So researchers are interested in lifting how to use e­mail as Guerilla PR in maintaining corporate image? A media liaison between the users who have a user ID and password that is owned by a sense of the e­mail. Where e­mail is an application that is in the internet services that can be used as a medium of the message. Media liaison when companies Guerilla PR, activities that use third parties to restore customer confidence. Pulp and Paper tjiwi CHEMICAL using e­mail device itself is on call Lotus no longer useyahoo or gmail. It's just that these devices have the capacity to receive messages is minimal. So that when in a state out off the quotas, the Quality Assurance Department (QA Department) was not able to open and view incoming e­mail due to its full quota. Through a qualitative research strategy with research techniques by conducting in­depth interview questions and answers as he comes face to face with the leaders of the QA Department. Thus found to be complete and in­depth data. Observations are made directly useful to researchers in the Department mengetahuti QA activities utilizing e­mail as a guerilla public relations and documentation. In the last stages of the data obtained were analyzed using content analysis, which is then tested the validity of their data using triangulation of data sources. Conclusion The researchers conclude that these activities are conducted utilizing the QA Department by e­mail is: internal communication (within the enterprise environment), external communication (customers, media and government audiences), publications, capturing customerfeedback, fact finding, complaint handling and evaluating the results of activities. Also QA activities within the Department conducted Guerilla PR related issues, in collaboration with the surveyor who has been recognized by many customers credibility. Furthermore, convincing customers that the issues emerging with the release of evidence is not properly certified. The role of e­mail very effectively helped smooth relations activities undertaken Guerrilla QA Department for certification issued by the surveyor is the evidence that will be sent via email to the customer. Therefore, researchers concluded that the role of QA Department Tjiwi Kimia Pulp and Paper is doing handling the issue of illegal logging and forest tree scheme to maintain the company image. Where the role of e­mails in case of handling these issues as a medium of evidence given by agency surveyors certification of consumer complaints that are outside the country. While the role of surveyors body itself acts conducting surveys, research, verification and certification to assure consumers that are d abroad.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 02 Apr 2012 03:58
Last Modified: 02 Apr 2012 03:58
URI: http://eprints.umm.ac.id/id/eprint/1552

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