PENGARUH PANDANGAN MASYARAKAT MENGENAI IKLAN PILPRES DI TELEVISI TERHADAP PANDANGAN MASYARAKAT PADA CAPRES 2009(Studi pada Warga Perumahan Kopian Indah Desa Ketapang Kecamatan Kademangan Kabupaten Probolinggo)

Adi Pratama, Resi (2010) PENGARUH PANDANGAN MASYARAKAT MENGENAI IKLAN PILPRES DI TELEVISI TERHADAP PANDANGAN MASYARAKAT PADA CAPRES 2009(Studi pada Warga Perumahan Kopian Indah Desa Ketapang Kecamatan Kademangan Kabupaten Probolinggo). Other thesis, University of Muhammadiyah Malang.

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Abstract

Along with the development of existing information media in our current becomes increasingly easy to obtain some information. One was the medium of a lot of information is changing the television medium. And one form of television that provides much information is a form of advertising impressions. Ads are a form of communication that is intended to motivate, promote, and introduce a product or service to someone or to introduce a consumer product and services to a person or potential customers in addition to the ad's influence is also working separately and invite the public to act and think according with the wishes of the advertisers. One of the ads that never appear on TV political ads in the presidential election and the vice president of the period 2009 - 2014 which is the candidate with serial number one: Megawati Sukarnoputri - Prabowo Subiyanto (Mega-Pro), with serial number two: Susilo Bambang Yudhoyono - Boediono (Sby-Boediono) and the last with serial number three: Jusuf Kalla - Wiranto (JK-Wiranto). Formulation of the problem in this study is whether there are patterns influence public opinion about the residential election on television ads to view masyarakat on 2009 presidential candidates. The purpose of this study was to determine the pattern of influence of public opinion about the presidential election on television advertising to the public's view on 2009 presidential candidates. Type used is research eksplanatif research using a quantitative approach, while the method of determining the location of the study authors used the method of Cluster Random Sampling citizens RW 04 Perumahan kopian Indah Desa Ketapang Kademangan district Probolinggo District. In the determination of the sample population and the researchers divided the three populations based on age / age of a. Voter Beginner (17-21 years), b. Young voters (22-37 years), c. Voter Elder (38 years and above). To determine the number of samples, the authors use the method of proportional stratified sampling with the acquisition of Random sample in this study as many as 89 people. In pengimpulan techniques researchers use the media data in the form of a questionnaire that uses a scale linkert each answer given a score of 1-4. Then in the data analysis techniques researchers use the tools SPSS 15.0 program. In testing the validity and reliability study using the product moment correlation and statistical tests alpha Conbrach (a), the product moment correlation is known that there is a positive relationship is strong enough between the variables X and Y with r values of 0.568, daam product moment coefficient values the relationship between the two variable positive diakatakan strong enough when approaching the value of 1.00 (Sudjana: 2001). While Alpha Conbrach statistical tests (a) is known for 0.648. Instrument is said to have a high level of reliability if the coefficient value obtained is greater than 0.6 (a> 0.6) (Imam Ghozali: 2002). From the results it can be concluded that there are questions on the questionnaire sedah reliable. Then in a simple linear regression test, the results obtained for y = 19.232 +0.448x. Concluded that the increased masyarakat view of ditelevisi election ads will be followed by an increase in society's view on 2009 presidential candidate and vice versa. Research conclusions is that there is a significant pattern of influence between the variables x (view public about election advertising on television) with a variable y (the public's view on the candidates in 2009), concluded that Hi Ho accepted and rejected by the influence y = 19.232 +0.448x. To put others have a significant influence between the public's view of the election ads on television with the candidate masyarakat view 2009.

Item Type: Thesis (Other)
Subjects: J Political Science > JA Political science (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 02 Apr 2012 03:32
Last Modified: 02 Apr 2012 03:32
URI: http://eprints.umm.ac.id/id/eprint/1535

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