ANALISIS ATRIBUT-ATRIBUT PRODUK YANG MENJADI PERTIMBANGAN KONSUMEN DALAM PEMBELIAN PELEMBAB WAJAH POND’S FLAWLESS WHITE (Studi pada Mahasiswi Universitas Muhammadiyah Malang)

Aspuriantini, Aspuriantini (2009) ANALISIS ATRIBUT-ATRIBUT PRODUK YANG MENJADI PERTIMBANGAN KONSUMEN DALAM PEMBELIAN PELEMBAB WAJAH POND’S FLAWLESS WHITE (Studi pada Mahasiswi Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Research whose the writer does having the character of survey by questioner as sample taken date, title which writer takes is “Analisis Atribut- Atribut Produk Yang Menjadi Pertimbangan Konsumen Dalam Pembelian Pelembab Wajah Pond’s Flawless White” (Studi Pada Mahasiswi Universitas Muhammadiyah Malang)”. Target of this Research is to know attribute of product which become consideration of consumer to buy face moisturizer of Pond's Flawless White, and attribute of product were dominant become consideration of consumer in buying face moisturizer of Pond'S Flawless White. Based on result of factor analyse which have been done, could be resulted 4 factors which becoming consideration of consumer in buying face moisturizer of Pond'S Flawless White, they are package, labelling, brand and quality. Attribute of Product were dominant become consideration of consumer in buying face moisturizer of Ponds Flawless White, is package factor are consist of it is sturdiness and have fascination Keyword : Attribute of Product and buy

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Management
Depositing User: Anwar Jasin
Date Deposited: 02 Apr 2012 03:25
Last Modified: 02 Apr 2012 03:25
URI: http://eprints.umm.ac.id/id/eprint/1528

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