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ANALISIS EFISIENSI SALURAN PEMASARAN GULA SIWALAN DI DESA PACIRAN, KECAMATAN PACIRAN, KABUPATEN LAMONGAN

Ahsanah, Khifniyatul (2013) ANALISIS EFISIENSI SALURAN PEMASARAN GULA SIWALAN DI DESA PACIRAN, KECAMATAN PACIRAN, KABUPATEN LAMONGAN. Other thesis, University of Muhammadiyah Malang.

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Abstract

Siwalan (Borascus flabellifer) is a lowland-adaptive plant that has many benefits especially nira (sugar sap), which comes from its stem. Nira is beneficial as it can be processed into sugar. Meanwhile, on centre of Siwalan palm sugar manufactures was located in Paciran Village, Lamongan Regency. Accordingly, this study aimed at identifying marketing channels of Siwalan palm sugar, analyzing marketing margin obtained by each marketing agency, and calculating their marketing efficiency. The study employed purposive method in which the data were collected using observation, interview, and documentation. The manufacturers were sampled using purposive sampling technique, while the wholesaler, retailers, and consumers were sampled using snowball sampling technique. The data were analyzed both qualitatively and quantitatively. Qualitative data analysis was used for marketing channels, market structure, and market behavior, while quantitative data analysis was used for marketing margin, farmer’s share, and the efficiency of the marketing channels. The findings revealed that there were four marketing channels and five marketing agencies; they were manufacturers, wholesalers, retailers, manufacturers of agricultural products, and consumers. The marketing margin on marketing channel I was IDR 5,203,-, on marketing channel II was IDR 3,000,-, on marketing channel III was IDR 1,000,-, and on marketing channel IV was IDR 0,-. In addition, farmer’s share on marketing I was 76.56623%, on marketing channel II was 83.333333%, on channel III was 94.736842%, and on marketing IV ws 0%. Accordingly, the marketing efficiency was on channel IV because it linked directly to the manufacturers of agricultural products.

Item Type: Thesis (Other)
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture & Animal Husbandry > Department of Agribusiness
Depositing User: Halimatus Zahroh
Date Deposited: 23 Jan 2015 08:00
Last Modified: 23 Jan 2015 08:00
URI : http://eprints.umm.ac.id/id/eprint/15093

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