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ANALISIS PREFERENSI KONSUMEN PRODUK SARI APEL DI KOTA BATU

Fitriyah, Qodhoriyatul (2013) ANALISIS PREFERENSI KONSUMEN PRODUK SARI APEL DI KOTA BATU. Other thesis, University of Muhammadiyah Malang.

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Abstract

Consumer preferences tend to fast food products or read for consumption that encourages the diversity of processing industries, both large and small-scale industry. Sari apel in one type of processed using apple as the raw material, which has evolved from the domestic scale with simple technology until manufacturer. By existing many varieties of brand offered in the market consumers are faced with many varieties, so that consumers tend to have certain preferences before making a decision. The objectives are: to analyze consumer preference ranking of sari apel products. To analyze the factors influencing the purchase of sari apel products. To analyze consumer behavior of sari apel products. The research was conducted in Batu, East Java Province. Determination of research area is done deliberately purposive. Sampling is done accidentally (accidental sampling). the data used in this study is primary data and secondary data. Method of the data analysis is descriptive quantitative and qualitative which is used to explain consumer preferences ranking, the factors influencing consumer behavior sand the purchase of sari apel products, to facilitate descriptive analysis using tables and graphs from the results of the study. Based on the analysis, show that consumer preferences on product attribute aspect is brosem brand, price attribute aspect is sari apel flamboyan and place attribute aspect is sari apel siiplah. Factors affecting the purchase of products from brand sari apel siiplah, artificial sweeteners and place. It is based on the number of respondents answer to the three brand who answer strongly agree ang agree with a percentage of more than 50%. Consumer behavior of product from brand sari apel siiplah, flamboyan and brosem have frequently average purchase once month, with the purchase a box and the value of purchase for a product branding Sari Apel Siiplah and Flamboyan less than Rp 20,000 per month, while the the product branding Sari Apel Brosem in the range between Rp 20,000 to Rp 40,000 per month.

Item Type: Thesis (Other)
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Agribusiness (54201)
Depositing User: Halimatus Zahroh
Date Deposited: 23 Jan 2015 07:28
Last Modified: 23 Jan 2015 07:28
URI : http://eprints.umm.ac.id/id/eprint/15086

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