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ANALISIS PEMASARAN BUAH APEL DI KOTA BATU

Wibowo, Eko Hariyanto Prasetyo (2013) ANALISIS PEMASARAN BUAH APEL DI KOTA BATU. Other thesis, University of Muhammadiyah Malang.

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Abstract

Apples are one of the types of horticultural commodities appreciated by the public. Beside as a table fruit, apples are also used for the parcel, juice, jam, jelly or for medical and cosmetic purposes. The more availability of apples in the country, the people will be more easy to enjoy the taste and benefits. Referring to the exposure to the above problems, the research aims and objectives to be achieved are; to determine the amount of apple production in the City of Stone for 10 years, to know the apple marketing channel. The data resources that are used in this study are the Primary data and Secondary Data. This study focuses on primary data using interviews (interviews) directly to the respondents citrus farmers, by using a prepared list of questions, documentation, observation and secondary data were also obtained from reference books or literature, agency reports, and government agencies that handle citrus commodities, such as the Department of Agriculture and Forestry Batu. It uses Quantitative Descriptive analysis to determine marketing margins, the profits that the farmers got, the profit of each marketing agencies, marketing effectiveness and transmission elasticity Based on the research it is known a decline in the number of apple production in Batu. From 2008 with a total production 1,425,116 quintals continues to decline as 748,076 quintals in 2012. Meanwhile the apple marketing channel in Batu has four marketing agencies, namely farmers, middlemen, traders and retailers across the city. As for the apple marketing system in Batu can be said to be ineffective because there is an uneven distribution of results in marketing agencies

Item Type: Thesis (Other)
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture & Animal Husbandry > Department of Agribusiness
Depositing User: Halimatus Zahroh
Date Deposited: 23 Jan 2015 07:24
Last Modified: 23 Jan 2015 07:24
URI : http://eprints.umm.ac.id/id/eprint/15084

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