UMM Institutional Repository

ANALISIS USAHA DAN PEMASARAN PRODUK INDUSTRI RUMAH TANGGA OTAK-OTAK BANDENG (Studi Kasus di Home Industri Otak-otak Bandeng di Desa Kroman Kecamatan Gresik Kabupaten Gresik)

Evawanti, Nur Zulianah (2012) ANALISIS USAHA DAN PEMASARAN PRODUK INDUSTRI RUMAH TANGGA OTAK-OTAK BANDENG (Studi Kasus di Home Industri Otak-otak Bandeng di Desa Kroman Kecamatan Gresik Kabupaten Gresik). Other thesis, University of Muhammadiyah Malang.

Full text not available from this repository.

Abstract

Gresik is one of the biggest milkfish producing areas in East Java. Milkfish fisheries potential is a commodity to be developed and processed into various forms so as to provide benefits for producers.To provide high profits it is necessary to further processing.Further processing can increase the economic value of fish sold milk than in raw form, which is used as milk fish other processed From the above, the objectives to be achieved from this research are: 1.Analyzing the cost of production, revenues and profits derived from “Otak-Otak Bandeng”processing. 2.Analyze marketing of “Otak-Otak Bandeng” For the research methods by using census conducted, in Kroman Village, District Gresik, Gresik Regency with random sampling method. Data collection methods used were observation and interviews.Data analysis method used is quantitative descriptive analysis that describes the cost of production, revenue and profit “Otak-Otak Bandeng” processing and explain the marketing “Otak-Otak Bandeng”.The results showed that the “Otak-Otak Bandeng” production is the main source of income for most people living in the home industry profits because they are large enough.The magnitude of the average total cost is Rp. 715 974 / production process, which consists of the total fixed costs Rp. 102 499 / production process in the form of the average cost of depreciation of Rp. 1499 and the average labor cost Rp. 101,000. Total variable cost of Rp. 613 475 / production process in the form of average raw material costs Rp. 325,800, the average cost of other inputs contributed Rp. 286,125, and the average electricity cost of Rp. 1,550. Average revenues of Rp. 1.77 million / production process with an average profit of Rp. 1,054,026 / production process.Rated R / C ratio of the average business “Otak-Otak Bandeng” is 2.22 so the business is profitable.In this marketing channel, there are two kinds of marketing channels which include: short-channel marketing and direct marketing channels.Selection of short-channel marketing and direct marketing channels with a reason to take into account price levels provided to consumers is not far adrift with retailers prices.

Item Type: Thesis (Other)
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture & Animal Husbandry > Department of Agribusiness
Depositing User: Halimatus Zahroh
Date Deposited: 23 Jan 2015 04:00
Last Modified: 23 Jan 2015 04:00
URI : http://eprints.umm.ac.id/id/eprint/15054

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo