ANALISIS PERBEDAAN ATRIBUT PRODUK YANG DIPERTIMBANGKAN KONSUMEN DALAM MEMBELI SEPEDA MOTOR YAMAHA SKUTIK DAN SEPEDA MOTOR HONDA SKUTIK(Studi Pada Konsumen Sepeda Motor Yamaha dan Honda di Kecamatan Batu Kota Batu)

R. ARMANDO, NICKSTANTA (2010) ANALISIS PERBEDAAN ATRIBUT PRODUK YANG DIPERTIMBANGKAN KONSUMEN DALAM MEMBELI SEPEDA MOTOR YAMAHA SKUTIK DAN SEPEDA MOTOR HONDA SKUTIK(Studi Pada Konsumen Sepeda Motor Yamaha dan Honda di Kecamatan Batu Kota Batu). Other thesis, University of Muhammadiyah Malang.

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ANALISIS_PERBEDAAN_ATRIBUT_PRODUK_YANG_DIPERTIMBANGKAN_KONSUMEN_DALAM_MEMBELI_SEPEDA_MOTOR_YAMAHA_SKUTIK_DAN_SEPEDA_MOTOR_HONDA_SKUTIK.pdf

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Abstract

This study aimed to find out to know the different product attributes that consumers consider to buy a Yamaha motorcycle and scooter matic matic Honda Scooters and to identify variables that distinguish the product attributes scooter matic Yamaha and Honda Scooters matic. Kind research used is descriptive research using a survey method. Methods A structured questionnaire survey was given to the respondents that are designed to obtain specific information. The data used are primary data is data obtained from the first source Through the questionnaire containing questions related to the variables that have been determined which include: Variable Brand, Label, and Assurance Services and the characteristics of respondents. While the secondary data is the company's profile. Data were analyzed using Discriminant Analsis. The results reveal that there are differences in consumer perception scooter matic motorcycle product is Yamaha Mio dan Honda Vario. This is based on the results of the Wilk's Lambda 0717 has a significant chi square value of 30 292 and Attributes There are indicators that distinguish between products that consumers consider the purchase of motorcycles and scooters Yamaha scooter matic matic Honda . Indicators are the brand variables (X1.1) brand name easy to remember. Based on this research, the advice can be given is: The companies advised that as it is known that the indicator variable is an indicator of a memorable brand that differentiates the product attributes that consumers consider the product attributes scooter matic motorcycle then motorcycle manufacturers should pay more attention to brand, so consumers will be easier to remember and mention the brand name motorcycle manufacturers and should further improve the function skutik these various factors in order to attract consumer perceptions.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 31 Mar 2012 04:02
Last Modified: 31 Mar 2012 04:02
URI: http://eprints.umm.ac.id/id/eprint/1484

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