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Andreansyah, Febbi (2009) PELAKSANAAN PROGRAM COMMUNITY RELATION DAN TANGGAPAN MASYARAKAT SEKITAR(Studi Pada Humas PT. Lenggono Kejapanan – Gempol). Other thesis, University of Muhammadiyah Malang.


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Human live in the world can not be separated from communication activity, because communication is a part of an integral system of human being and society. Public relation department becomes one of the tools to materialize communication, things that come from its activalization in making easier the interaction and information flow in society internal or external to the company. In a company, the existence of human human relation departemen is neaded and has an important role in reaching the goal of the company. External human relationship in a company has a job to give information an explanation to the public in relevant to the policy and the goal of the company, towards the public interast sinergzed to the intrast of the company and also the reach the goals that can make harmany between company and the society. Cancerning those background, the researcher was interasted to explore the application of communication relation program in PT. Lenggono Kejapanan – Gempol and how the respon of the society in relation to that application (Case study at human relation department of PT. Lenggono Kejapanan – Gempol). The study has a goal to know the application of communication relation program applied by human relation department of PT. Lenggono and the response of the society concerning its application. Public relation is a part of activities done continuous by management to keep the image and building positive opinion in society so that the company get support and trust from public, especially the public outside the institution. The goal of public relation department is to create, to educate, and to keep the joyfull attitude towards institution and organization. Public relation activities are activities of collection information concerning phenomena that happen with the people or institution outside the organization to make a fruitfull opinion. Community relation is important to be hold by companies, especially those who have activities that are disegned to influence the live and its environment. In this research writer applies descriptive research type, that is by doing descriptive and elaborates real situation happned based on fact and try to find the solution. The purpose is make systematical descriptive, actual and relation between phenomenon investigated or description a number of variables cousing a conclusion. The study was conducted in PT. Lenggono Desa Kejapanan Kecamatan Gempol Kabupaten Pasuruan and use research subject chief of human relation, top leader and middle leader of PT. Lenggono which is related (director, operational manager and monetary manager, purchasing) and human society Desa Kejapanan. The amount of the respondent were drawn through snowball sampling technique. The Results show that (1) the first step conducted in the company in applying the communication relation programe was creating or educating the organization that exist in the society by raising the public participation. The second step was trying to materialize all proposals qwen by the society concering the inereanging of social welfave. Thirds, building a good relationship with the people nearly by choosing personal and non personal communication channel. (2) The application of communication relation program at PT. Lenggono is assumed to be effective due to the positive respond given by the society. It was faund that it was also able to create a good atmosphere in order to build an image that was relevant to the goal of the company, namely increasing the company, the lobour and the society.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Anwar Jasin
Date Deposited: 28 Mar 2012 08:08
Last Modified: 28 Mar 2012 08:08

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