SISTEM USAHA FRANCHISE TELA-TELA(Studi pada Perusahaan Snack Franchise Tela-Tela di Kota Malang)

Alam, Helmy Mustika (2009) SISTEM USAHA FRANCHISE TELA-TELA(Studi pada Perusahaan Snack Franchise Tela-Tela di Kota Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

System effort for francise basically is usage of brand with or permission to utilize brand following its(the business system. Francise is an arrangement of business where a company ( franchisor) gives rights on the side of independent ( franchisee) to sell the product or company service with regulation specified by franchisor. Franchisee applies name, goodwill, product and service, marketing procedure, expertise, operational procedure system, and supporter facility from company franchisor. as its(the reward franchisee pays [for] initial fee and royalty ( management cost of servicing) at company franchisor like the one arranged in agreement francise. System effort for francise as mentioned to be above have been long enough grows is including in Indonesia, initially of course came from companys beyond the sea especially food like kfc, mc donald and others. Problems formula from this research is: ( 1) how system effort for franchise tela-tela in town Malang ? ( 2) how far influence effort for franchise tela-tela in town Malang? while its(the benefit is ( 1) to know system effort for franchise telatela in town Malang. ( 2) to know influence effort for franchise tela-tela in town Malang. Writer applies descriptive research type, qualitative descriptive research. Approach qualitative assumes that man is active creature, what has willingness freedom, which its(the behavior can only be comprehended in its(the culture context, and which its(the behavior is not based on law of causality. data collecting technique is with ( 1) interview ( interview) ( 2) observation. Researcher qualitative analysis makes abstraction as mirroring unique of phenomenon that is accurate. Analysis in research qualitative tends to done inductively. That qualitative research doesn't look for evidence to receive or refuses a hypothesis formulated before researcher to enter field study. Based on research result which has been done, hence inferential as follows: ( 1) system effort for franchise tela-tela in town Malang is implemented carefully and through procedure that is different not with procedure in other towns. where this business system implemented through some processes particularly a which wish to have outlet must order beforehand, because system effort for this different franchise with other business system of course requires different treatment. through some processes and procedure applied in this business system someone which wish to open new outlet can. ( 2) influence effort for franchise tela-tela in town Malang runs carefully and experiences a real good development also, this thing is because supported existence of situation of town Malang which of course its(the density is mostly fulfilled by the students coming from various areas, causing supports its(the advance development of effort for this tela-tela. Many publics that is supporting existence of business effort for this tela-tela can be known from buyer noise that is of course seen consisted of to be assorted of circle, starts from local public namely finite Malang town original public of resident comers which most is the students and student that is of course they reside in town Malang because learning.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HM Sociology
Divisions: Faculty of Social and Political Science > Department of Sociology
Depositing User: Anwar Jasin
Date Deposited: 28 Mar 2012 04:19
Last Modified: 28 Mar 2012 04:19
URI: http://eprints.umm.ac.id/id/eprint/1352

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