Pengelolaan Bahan Publikasi Untuk Media(Studi Pada Lembaga Pendidikan Profesi Wearnes Education Center)

Rahayu, Titi Purwani (2006) Pengelolaan Bahan Publikasi Untuk Media(Studi Pada Lembaga Pendidikan Profesi Wearnes Education Center). Other thesis, University of Muhammadiyah Malang.

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Abstract

Keywords: Management of Publications, Media This research was conducted at the Institute Wearnes Education Center (WEC) WEC Malang reason for this is the only institution in Indonesia to obtain permission directly from the Singapore name Wearnes Computer Systems, so the name is a guarantee of quality for the wisudawannya. For that reason homework is required to create news in order to ensure positive publicity in various media. Besides, that creates good news on the spot, as well as through press releases, news letter, brochure, leaflets, posters until adventorial for the sake of going public is the main activity of 75% a PR. By having the ability to process material of this publication, then demanded more public relations work to promote the institution of mass media, as an effort to create the image and public opinion to something positive. In order to simplify the research process, researchers defined it in the formulation of the problem: How can the management of publicity material for media studies at the Institute of Education Wearnes Education Center Malang. The goals to be achieved from this research is to investigate and explain the management of publicity material for media studies at educational institutions Wearnes Education Center Malang. Furthermore, to strengthen the study, researchers used a frame of mind from the various sources of literature. As understanding of Publications, Publications in this study is a valuable information with a view to increasing attention to a place, person or cause that is usually contained in a print media or publishing and always involves the interests of publications that can take the form of news, reports and opinions. (Ruslan, 1996:54). With regard to the management of publicity material for the media, then at least the public relations work in carrying out its work program by Cultip & Center (Uchajana ,1992:97-104) that reveals at least there are 4 stages in the work program PR yaituPengumpulan fact, Planning, communicating (Action) and Evaluation. In this paper researchers using case study research method. Object of research is Wearnes Education Center Malang education. In this study the researcher used the snowball sampling technique to determine informant Then the methods used in data collection interviews, observation, and documentation. Later analysis of data in this study using taxonomic analysis. With these analysis techniques, researchers focused more on issues that are very useful in upanya to describe or explain the formulation of the problem or focus of the targeted researcher. . After carrying out publicity material management in the institution Wearnes Education Center Malang researchers see the lack of optimization. This can be seen from the involvement of PR activity has not engaged in accordance with the expected target. For example in making this WEC brochure that will be given to the public as a medium of information about student activities Wearnes primarily on the content of the message in the brochure that will be delivered has been made in previous years. Of course this could have implications, which does not cover information that was new for each new school year. The publicity material for media management in the WEC consists of three stages namely the fact gathering stage, the planning stages of publication and evaluation stage. Where in the management of these publications, there are several obstacles that hamper. Among them because kekurangkompakan division team publicity, moral support from leaders who lack and limitations of tools. This research was conducted by researchers at the Institute of Education publications division Wearnes Education Center Malang, which has a number of employees not more than 5 people.

Item Type: Thesis (Other)
Subjects: L Education > L Education (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Zainul Afandi
Date Deposited: 26 Jul 2012 07:02
Last Modified: 26 Jul 2012 07:02
URI: http://eprints.umm.ac.id/id/eprint/13491

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