AKTIVITAS KEHUMASAN PARTAI DALAM MEMBENTUK OPINI PUBLIK(Studi terhadap Door To Door Campaign Partai Keadilan Sejahtera DPD kota Malang)

Pamungkas, Anggit (2006) AKTIVITAS KEHUMASAN PARTAI DALAM MEMBENTUK OPINI PUBLIK(Studi terhadap Door To Door Campaign Partai Keadilan Sejahtera DPD kota Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Keywords: Activities of Public Relations, Public Opinion Each political party is always trying to gain support and members of the broadest. Therefore, every political moment is usually used to extend the influence of party ideology. One of the socialization of the party is in the general election campaign, which aims to disseminate the party program and create communication that is persuasive. This effort is in order to get a response or a response from the public or an audience that tends to a creation of positive public opinion. One effort in disseminating the party program is through public relations activities. Public relations activities focused on the creation of mutual communication, good will, to provide knowledge, awareness, interest and support from various parties, especially the audience in order to get support and image for the institution or organization it represents. In this study, researchers took the object of research on public relations activities through Door to Door Campaign DPD PKS Malang city. Researcher's interest against the MCC as the object of this study, the first is the phenomenon of the vote increase MCC in 2004. Second, when the other party which is identical with the characterizations person or public figure is identical with his party, but the MCC is not too advanced public figure who made the machine in finding sympathizers and supporters of his party. Public relations activities in general, the first being, working as a liaison between the organization and its publics, which in includes the process of creating and maintaining the image and establish a positive public opinion about the organization in public. Second, provide and inform the audience about the activities of companies in detail in order to create knowledge and public understanding of the organization. Third, examining and interpreting public opinion with respect to all activities and interests of the organization (Abdurrachman, 2001:27). This type of research used is descriptive research type with qualitative data. Type a descriptive study focuses on the exploration and clarification regarding a phenomenon or social reality, by describing the variables related to the problem and the unit under study. Data analysis is a way used in the test and draw conclusions. In this analysis of data used is qualitative data analysis techniques. Qualitative analysis is an analysis that focused on assignment of meaning, description, purification, and placement of data in the context of each and describe it in words. The conclusion of this research is a method of campaigning door to door campaign as part of the model face to face communication is done in the mechanism of interaction between the public and the party, the party is a form of communication to the base public constituents. Door to door campaign, the party's efforts in disseminating the MCC, which was conducted from house to house residents in the city of Malang, who had previously been mapped and defined target goals. The essence of this activity is only limited to providing information and knowledge about the party, in which there is no element of coercion in support of the party cadres, cadres working in this context using persuasive communication techniques in influencing cognition recipients and create knowledge of the party, through two-way communication and through media publications, such as brochures and CD profiles of the MCC. In terms of public relations in the activity of door to door campaign, the public can interact directly with the cadres, so that may occur form of integration between communities and the organizations that represent them, and can diidentifikasikannya needs and perceptions of the public directly to the existence of the party had hoped Also in good shape public opinion, public relations activities of the MCC always build relationships directly or face to face with the people who will be represented, so that public opinion is built really created by the process of communication that was built from the party cadre who interact directly with community.

Item Type: Thesis (Other)
Subjects: J Political Science > JA Political science (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 26 Jul 2012 02:48
Last Modified: 26 Jul 2012 02:48
URI: http://eprints.umm.ac.id/id/eprint/13307

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