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PARHAN, PARHAN (2006) PENGARUH PROMOSI MELALUI e-COMMERCE TERHADAP VOLUME PENJUALAN (Studi Pada Perusahaan CV. Mutiara. Panarukan – Situbondo). Other thesis, University of Muhammadiyah Malang.


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In business field, internet is widely utilized as a media for promotion activity especially because of its contribution toward efficiency. Trading activity through internet nowadays is popularly called as electronic Commerce (e-Commerce). In fact, firm uses e-Commerce to extend its marketplace, whether it is domestic or even global markets by the purpose to increase sale volume. For that reason, there are many companies or consumers know that internet is not real that has special community which involve three packages separately between hardware, software, and brainware. That is, about how is the application of computer technology that continue in online way when the user press or has connected by the available internet. In this context, consumer also has out from market place and goes further to market space that is called as unlimited market. In this study, the researcher uses a hypothesis to give estimation or answer while later would be tested is truth. Promotion through e-Commerce as independent variable (X) while sale volume as dependent variable (Y). By simple linear regression method, the purpose of this method is to know that the variable (X) has influence or not toward promotion through e-Commerce in variable (Y) sale volume. In the hypothesis of F-test, F calculation is 44.345 while F table is 4.130. It means that F calculation > F table. Here, Ha is accepted because F calculation > F table, theoretically, it can be said that from its influence, it is significant. While t calculation is 6.659 and t table is 2.032. For that, t calculation > t table. It means that if t calculation > t table, Ha is accepted and promotion by e-Commerce (X) has influence significantly toward dependent variable (sale volume). From the result of study, it can be concluded that variable (X) promotion through e-Commerce has influence significantly toward dependent variable (Y) sale volume.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Anggit Aldila
Date Deposited: 25 Jul 2012 02:23
Last Modified: 25 Jul 2012 02:23

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