PERANCANGAN LOGO DAN IDENTITAS VISUAL CARABINER.STUDIO

CARABINER.STUDIO LOGO AND VISUAL IDENTITY DESIGN

Written by:
Mochamad Rifki Rahman Putra
E-mail:
G.mrifkirahmanputra.372@gmail.com

ABSTRACT
Carabiner.Studio is a new bag brand that does not yet have a logo and icon as a visual identity. Carabiner.studio is a bag brand that carries the theme of adventure and exploration. The design of the visual identity of this brand logo aims to create an icon logo that can strengthen the brand image as a visual identity that attracts the attention of new target markets, and reflects the essence of the brand. Therefore, the aim of this research is to design the Carabiner.studio logo font & logo icon as an effort to design a visual identity which is carried out using a qualitative approach and descriptive research methods through data from observations, interviews, document reviews and literature studies which are analyzed using the SWOT method. (Strength, Weakness, Opportunity, Threat) and USP (Unique Selling Point) Analysis. The results of this creative design are: brand color, font typography, and icon illustrations. The visual identity design for the Carabiner.Studio logo uses emphasis typography to highlight the word "Carabiner" as the main logo font. The design of the icon logo for the 'Carabiner.studio' brand is based on the concept of a carabiner (hook), adapted from a tool used in climbing activities. This logo visualizes simplified carabiner elements with a touch of modern and minimalist design, emphasizing simplicity, strength and 'Carabiner.studio' brand functionality. The final results of designing logo fonts and logo icons are applied to media such as: labels, hang tags, stickers, packaging, accessories, bags, social media which have been adjusted to the theme and size. Through this design, it is hoped that the font logo design and logo icon that the author has designed can play an important role in creating a logo and visual identity that can reflect the message and image of the Carabiner.studio brand.