KURNIAWATI, AFIDIANI DWI (2006) HUBUNGAN RASA PERCAYA DIRI DENGAN SIKAP TERHADAP PAKAIAN BERMERK PADA MAHASISWI STIE MALANG KUCECWARA. Other thesis, University of Muhammadiyah Malang.
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One needs that are considered most important for the development of adolescents is the fulfillment of the needs in appearance and clothing. Confidence is a belief which enabled him to develop a positive rating from both myself and to the environment or situation. While low self-esteem in adolescent girls can be compensated by using branded clothes to cover her self-confidence, attitude towards branded clothes that involves three interrelated components of attitude that is the cognitive component, affektif and conative. Physical appearance is a very influential contributors to the self-confidence. This study aims to determine the relationship of confidence with attitude towards branded clothes on the students STIE Kucecwara Malang. This research is a quantitative correlation. The sample of this research is a student class of 2004 Kucecwara STIE Malang. The number of samples used in the study of 103 female students. The sampling technique used was proportional sampling. Instruments used to retrieve data is by using the scale of the Confidence scale of 43 items and scale of attitude toward branded apparel totaling 27 items. Analysis using product moment correlation test, with the help of SPSS version 10.0 for windows. The results showed that there was a significant negative relationship between self-confidence with attitude towards branded clothing (r =- 0.292, p = 0.003), where the lower the self-confidence so supportive attitude towards branded clothes, so instead the higher self-confidence then the attitude is not supportive of branded apparel.
|Item Type:||Thesis (Other)|
|Subjects:||B Philosophy. Psychology. Religion > BF Psychology|
|Divisions:||Faculty of Psychology > Department of Psychology|
|Depositing User:||Rayi Tegar Pamungkas|
|Date Deposited:||17 Jul 2012 02:40|
|Last Modified:||17 Jul 2012 02:40|
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