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CITRA PRESIDEN SUSILO BAMBANG YUDHOYONO (SBY)DIKOMUNITAS ON LINE(Studi pada Grup Facebook 1.000.000 Pendukung George Aditjondro Mengungkap Bisnis Gurita Cikeas)

Sandra Erlina, Lifiya (2010) CITRA PRESIDEN SUSILO BAMBANG YUDHOYONO (SBY)DIKOMUNITAS ON LINE(Studi pada Grup Facebook 1.000.000 Pendukung George Aditjondro Mengungkap Bisnis Gurita Cikeas). Other thesis, University of Muhammadiyah Malang.


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The study is based on the figure of President SBY phenomenon that so concerned the image to represent themselves to the public. From the beginning of its emergence to the present time both the government so much a political strategy which was wrapped by his government imaging . But this year many big problems to the media so aggressively preached from many sides. One of the major cases yet to be solved until now is the case of Century Bank. Many politicians are starting to speak either pro­government or not. Even the public can follow the completion of the case in some private television stations. When the government was busy investigating the case of Century Bank, comes a book that quite a stir as "Membongkar Gurita Cikeas: Behind the Scandal of Century Bank" (MGC), which seems to be the answer to the complexity of the case of Century Bank, because it contains about the flow of funds of Century Bank and various foundations which is affiliated with the President. Book by George Junus Aditjondro rose could siphon attention to making the President and the people who called the flow of funds involved was busy doing to clarification. This is one of case that overload the image of President SBY. Even in cyberspace are also busy discussing about the book of MGC and criticizing the government of President SBY. Especially on Facebook, friendship is one of the media used by the facebookers to comment about the book of and the image of president. While the President was so busy running the imaging strategy turns out there are communities that are embodied in the group "1000.000 Pendukung George Aditnjondro Mengungkap Bisnis Gurita Cikeas" has a different perception to see the figure of President SBY. This is the researcher's interest to know what kind imaged The President SBY by supporters of MGC books belonging to the group. Both the physical description, nature and character, leadership and ideology of President SBY. This research uses case study method to try to examine in more depth. With data collection using interviews and documentation, the determination of the unit of analysis using a purposive sampling to certain criteria. The research approach is qualitative and descriptive data presentation, data were analyzed using qualitative descriptive. The results of the image of President SBY in online communities can be concluded that, the first, picture of President SBY physically figures deserve to be considered a leader because they fulfill the criteria to become a leader and worthy of being a president, with a high posture, large, contained, robust and pleasing to the eye. Second, the image of President SBY is the nature and character that is, the president SBY looks weak and slow in making decisions. Third, the image of the leadership of President SBY is, the leadership of President SBY is reflected in the nature and character of President SBY. Leadership of President SBY wrapped with imaging, so that what is displayed is different from reality. With a variety of deficiencies in the nature andcharacter of President SBY and for running the imaging strategy, consciously or not people under President SBY began gnawing at him for his personal interests. Last is a picture of the ideology of President SBY is, there is no clarity of what the ideology promoted by the president because, in its application for economic development president emulate what the U.S.A. and also in terms of politics that does not reflect on America adjusted prior to the Indonesian culture.

Item Type: Thesis (Other)
Subjects: J Political Science > J General legislative and executive papers
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 27 Mar 2012 03:56
Last Modified: 27 Mar 2012 03:56

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