PENERAPAN STRATEGI PEMASARAN YANG TEPAT GUNA MENINGKATKAN PANGSA PASAR PADA PERUSAHAAN SEPATU PT. SEPATU INDAH GEMILANG MOJOKERTO

IRIAWATI, MELIA (2006) PENERAPAN STRATEGI PEMASARAN YANG TEPAT GUNA MENINGKATKAN PANGSA PASAR PADA PERUSAHAAN SEPATU PT. SEPATU INDAH GEMILANG MOJOKERTO. Other thesis, University of Muhammadiyah Malang.

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Abstract

Keywords: Implementation Strategies The study entitled Implementation Strategy The Right To Increase Market Share In The Shoes PT. Shoes Indah Gemilang Mojokerto have a goal to determine the appropriate marketing strategy for PT. Shoes Indah Gemilang Mojokerto in increasing its market share in East Java. This study analyze the marketing strategy of the policy forms, strengths and weaknesses and opportunities and threats, market share owned, as well as marketing strategies that need to be implemented by PT. Shoes Indah Gemilang Mojokerto. Shoes are one of the need for people of all ages and for their own interests. For those who still go to school shoes are needed, as well as for the athletes and the general public. The need for this shoe is a great opportunity for business. As a result of competition shoe company in East Java is more strict. Management companies are required shoes to be more professional in making the program company policies in order to remain able to compete in the middle of an existing shoe company. Based on research results have shown that PT. Shoes Indah Gemilang has advantages compared with its competitors. It can be found on the basis of the analysis has been done. The analysis results show that the market share owned by PT. Shoes Indah Gemilang in 2004 amounted to 14.2% which indicates that the company is the market follower or a market follower. PT. Gemilang Indah Shoes have the power and enormous opportunities, weaknesses and threats are small. Based on research by the then PT. Shoes Indah Gemilang Mojokerto can take advantage of strengths and opportunities optimally. Expected PT. Shoes Indah Gemilang Mojokerto in an effort to increase its market share that is by doing the Following selective marketing strategy (followed by selective) and the marketing strategy imitator (imitator), as well as promoting a more focused and aggressive. And the company is expected to not only be a market follower, but capable of being a challenger to the market or even be a market leader.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 13 Jul 2012 01:49
Last Modified: 13 Jul 2012 01:49
URI: http://eprints.umm.ac.id/id/eprint/11956

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