KOMUNIKASI KEHUMASAN KANTOR PAJAK UNTUK MENINGKATKAN KESADARAN MASYARAKAT TERHADAP PAJAK(Studi Pada Humas Kantor Wilayah Direktorat Jenderal Pajak Jawa Timur III, Malang, Jawa Timur)

ULFAH F, MARIA (2006) KOMUNIKASI KEHUMASAN KANTOR PAJAK UNTUK MENINGKATKAN KESADARAN MASYARAKAT TERHADAP PAJAK(Studi Pada Humas Kantor Wilayah Direktorat Jenderal Pajak Jawa Timur III, Malang, Jawa Timur). Other thesis, University of Muhammadiyah Malang.

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Abstract

Keywords: Communication Public Relations, Public Awareness The existence of public relations in an organization is a very important thing. Given the public relations function within an organization or company is to maintain, create a harmonious relationship between an organization with the community. With a public relations firm to expand the influence of information, persuasion and education to shape a positive public opinion about him. There are many things you can do to gain positive public opinion, one of them is by doing various activities of public relations communication. Communication in public relations basically is two-way communication and feedback between the company and its people. In principle, communication is done to change attitudes, opinions, as well as public behavior that became his target. Whether it's using the mass media or not, directly or indirectly, so as to cause a specific effect or impact on the public. While in practice, public relations communication does not always have direct communication. Communication can also be used pending (delayed), so it can be said of all the activities that allow for the reciprocal flow of public relations is communication. Regional Office of Directorate General of Taxation III East Java is one of the representative office of the Directorate General of Taxation, which specializes in tax issues for Malang and surrounding areas. It is an interesting social phenomenon considering the low awareness, public knowledge about taxes and tax revenue has not been optimal. Public awareness of this tax is very diverse goals and objectives. There are forced to register TIN (Taxpayer Identification Number), because if it does not register the salary in question will not go down and so forth. The interesting thing about this phenomenon is of the many public relations activities undertaken by the Regional Office of Directorate General of Taxation, public awareness of the tax has not increased. So researchers are very interested in knowing how public relations communications Tax Office to raise public awareness of the tax. To get a complete knowledge, this study involves the field of Counseling, Services, and Public Relations (PR P2) Regional Office of Directorate General of Taxation III East Java, Malang. Models of public relations practice James E. Grunig says there are 4 (four) model commonly used by the PR. In the second model that is a model of Public Information, James E. Grunig assume that in practice the public relations act as a journalist. Where in each execution of its activities, the public relations aims to disseminate information only. Later in the delivery of the message, not based on the public relations research and planning. The results of this study show that in every execution of public relations communications activities used by the Office of the Directorate General of Taxation III East Java is the reciprocal nature of communication, either direct communication or indirect communication using media. In each practice, the P2 PR has made plans in advance before entering into an activity. To increase public awareness of its own, the P2 Public Relations Directorate General of Taxation Regional Office III East Java has been using various mass media such as newspapers, TV, and Internet. The use of these media aims to publish the information from the Directorate General of Taxation own, such as notification of activity to be conducted by the Office of the Directorate General of Taxation III East Java. In addition, the research has been done in mind also that the goal of every public relations communication activity is the whole society in general, and people who have met the criteria as taxpayers in particular. The awareness is meant by the Office of the Directorate General of Taxation III East Java this is the fulfillment of public awareness in taxation obligations. In this case the desired public awareness is the openness of mind of someone to pay the tax, which has become a duty as citizens. Thus it can be concluded that public relations communication used by the Public Relations Office of the Directorate General of Taxation III East Java supports the practice of public relations model assumptions mentioned above, are based on forms, media and target used. Result of the above, can be recommended to the Public Relations Office of the Directorate General of Taxation III East Java that to raise public awareness of tax, need to be communicating stages such as conducting research first and then do the planning. Having created a new plan implemented communicating to the public, then an evaluation of the activities that have been done.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HJ Public Finance
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Zainul Afandi
Date Deposited: 12 Jul 2012 07:24
Last Modified: 12 Jul 2012 07:24
URI: http://eprints.umm.ac.id/id/eprint/11947

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