HUBUNGAN PERSEPSI INTERIOR TOKO DENGAN INTENSI MEMBELI PRODUK

Hayati, Ema Kurnia (2006) HUBUNGAN PERSEPSI INTERIOR TOKO DENGAN INTENSI MEMBELI PRODUK. Other thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
HUBUNGAN_PERSEPSI_INTERIOR_TOKODENGAN_INTENSI_MEMBELI_PRODUK.pdf

Download (59kB) | Preview

Abstract

Today many are built discount stores, mall or other shopping centers, so this makes the competition in every store is getting higher. Business people do all kinds of ways to attract consumers with the intention of buying one of them by changing the interior design shop. Store interior includes a bright color and light, the smell of a suitable, not too noisy sound, lighting, ceiling interesting and a good preparation of the floor. Purchase intentions in consumer products is characterized by the attitudes of individual behavior, there are subjective norms, and control buying behavior. Therefore this study aims to determine the relationship of interior perception of the store with the intention to buy the product. This research is a non-experimental quantitative research, where there are two variables, namely the perception of the store interior as the independent variable (X) and the intention to buy the product as the dependent variable (Y). Samples are visitor Stores the Reds as much as 70 people with incidental sampling technique. Type of data in this study is the data interval. Instrument used perception scale and the scale of the store interior intention to buy the product. To search for a validity coefficient used product moment correlation formula. From the analysis of data obtained using the results of product moment r = 0.475, r2 = 0.226 and p = 0.000, which means there are positive and highly significant relationship between perception of the interior of the store with the intention to buy the product. The more positive perception of the individual against the interior of the store, the higher the intention to buy the product, the more negative perceptions of the store interior, the lower the intention to buy products on individuals. The contribution of X to Y 22.6%.

Item Type: Thesis (Other)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 10 Jul 2012 06:22
Last Modified: 10 Jul 2012 06:22
URI: http://eprints.umm.ac.id/id/eprint/11726

Actions (login required)

View Item View Item