ANALISIS LOYALITAS PELANGGAN PADA RUMAH MAKAN ”KEDAI ASSALAMUALAIKUM” MALANG

YUDA, PAMUNGKAS (2009) ANALISIS LOYALITAS PELANGGAN PADA RUMAH MAKAN ”KEDAI ASSALAMUALAIKUM” MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

Research that conducted this is the research survey. Researcher conducts observation in data collecting that conducted in restaurant Kedai Assalamualaikum Malang with title that is: ”Analysis Loyalitas Pelanggan Pada Kedai Restaurant Assalamualaikum Malang. Target this research the first to know influence of restaurant loyality that cover restaurant location, arrange restaurant position, and indoor excitement eats to loyality of Restaurant customer Kedai Assalamualaikum. Second to know variable that have biggest contribution to loyality of Restaurant customer Kedai Assalamualaikum Malang. Hypothesis in this research proven accepted that anticipated restaurant location is variable that biggest contribution to loyality of Restaurant customer Kedai Assalamualaikum. Analyzer as used in this research logistics regresion. Analysis Result can be known that there is influence that cover: restaurant location, arrange restaurant position, indoor excitement eats have an effect on to loyality of Restaurant customer Kedai Assalamualaikum Malang, this shown by statistic value Wald every free variable 3,841. Conclusion from research result that store loyality have an effect on to loyality of Restaurant customer Kedai Assalamualaikum and variable of store location that biggest contribution to customer loyality then researcher can give suggestion in this research that is: suggestion for Restaurant that is maintain and change it restaurant loyality owned by by Kedai Restaurant Assalamualikum until consumer fixed loyal to Kedai Restaurant Assalamualaikum. Maintain restaurant location where factor dominant and fox arranges restaurant position and excitement from within Kedai Restaurant Assalamualaikum, that can create customer loyality. For academician: can use other analysis tool, enhance amount sampel and add this indicator amount until research more expand. Keyword:store loyality, customer loyality

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 10 Jul 2012 06:11
Last Modified: 10 Jul 2012 06:11
URI: http://eprints.umm.ac.id/id/eprint/11718

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