PENGARUH DAYA TARIK SIARAN TALKSHOW GESAH BUDAYA TERHADAP MINAT MENDENGARKAN SIARAN RADIO(Studi pada pendengar Radio Mandala FM Desa Taman Baru, Kecamatan Banyuwangi, Kabupaten Banyuwangi)

Sari, Novi (2010) PENGARUH DAYA TARIK SIARAN TALKSHOW GESAH BUDAYA TERHADAP MINAT MENDENGARKAN SIARAN RADIO(Studi pada pendengar Radio Mandala FM Desa Taman Baru, Kecamatan Banyuwangi, Kabupaten Banyuwangi). Other thesis, University of Muhammadiyah Malang.

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Abstract

Radio represent one of the electronic media which still taken a fancy to its hearer hitherto. Almost each every radio station have pre-eminent broadcast program, do not aside from broadcast of talkshow tidy in such a manner to draw hearer to listen the broadcast. Because many appearance of talkshow, hence in each every radio wish to give new treat in program. This matter earn us see at broadcast of talkshow Cultural Gesah which in broadcasting by one of the radio in Banyuwangi that is Radio Mandala FM. Broadcast which is durtion 60 minute and broadcasted each every one week once. Cultural Gesah that is a containing event about a talkshow which just studying whereof related to cultural art exist in Banyuwangi, which is its tidy event calmly. Cultural Gesah have characteristic and to khasan alone compared to other event. Besides usage of Ianguage of Osing, Cultural Gesah which have been broadcasted by during this four year represent one of [the] pre-eminent event of Radio Mandala. As for this research internal issue formula that is, is there any influence [among/between] broadcast fascination of talkshow Cultural Gesah to enthusiasm listen radio broadcast and how big influence of interesting fascination of broadcast of talkshow Cultural Gesah to enthusiasm listen radio broadcast. Theory which in using is Unlimited Effects effects or theory is not limited. Pursuant to the theory there is strong influence of media with audience. Media have to change behavior of someone. Thereby individual psychologically considered to be creature of[is non rational and more controlled by insting-insting, socially is individual of as society member of pasca very open industrial and very impressionable by influence from outside and Hypodermic Needle theory. assuming that component - communications component ( communicator, message, media) having remarkable influence in singing different tune and is behavioral of khalayak. Referred as by bullet because of - communications will shot off to and khalayak of khalayak cannot refrain from. This process also is equal to a inseminated hypodermic needle to patient body ( Hypodermic Needle Theory). The patient do not realize and do not have the power to avoid entry of drug which is that injection. Khalayak considered to be passive entitas which formed by because terpaan order media. This research represent to represent research of eksplanatif, that is research used to test [relation/link] variable which is hypothesis. It self hypothesis depict influence [among/between] two variable or more, to know do variable influenced or do not by other variable. While this research base is survey representing a[n research by collecting data. Population in this research is society of Jl. Mendut Banyuwangi, with certain characteristic matching with this research. From characteristic which have been specified by 53 one who is made by population. Technique data collecting the used is kuesioner. After passing research process, the kuesioner tested by its validity storey;level by using correlation formula of product moment and tested by its it him variable tied. While, to know storey;level of signifikansi from result of data analysis, hence used by examination of Test of F done/conducted to know there is do not it him influence of X and of Y as a whole. Result of research show Y= 4,656+0,707X. This matter indicate that broadcast fascination of talkshow Cultural Gesah have an effect on positively is unidirectional to enthusiasm listen radio broadcast. To know how big mount influence of fascination to enthusiasm can be seen from value of koefisiensi determinasi showing value equal to 0,642. Its meaning of this storey;level indicate that variable tied to be influenced equal to 64,2% by free variable and correlation coefficient value equal to 0,707 with the meaning if broadcast fascination of talkshow Cultural Gesah experience of the make-up of equal to 1 set of hence society enthusiasm listen will mount equal to 0,707. Thereby, generated influence the including [at] strong storey;level, while 36,8% influenced by other variable which do not be discussed in this research. From test of F [done/conducted], to be found [by] F [count/calculate] > F of[is tables of that is 91,327 > 4,03 meaning Ho refused and is Ha accepted. Hence relation/link] [among/between] broadcast fascination of talkshow Cultural Gesah with enthusiasm listen radio broadcast of signifikan.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 27 Mar 2012 03:03
Last Modified: 27 Mar 2012 03:03
URI: http://eprints.umm.ac.id/id/eprint/1166

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