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Rizal, Abdullah (2010) CITRA PRIA DALAM IKLAN STAR MILD VERSI OBSESI SUTRADARA DAN VERSI OBSESI SELEBRITIS DI STASIUN TELEVISI INDONESIA(Analisis Semiotik pada Iklan Star Mild). Other thesis, University of Muhammadiyah Malang.


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Number of television broadcast stations today, you can imagine how many ads that go through the medium of television. Advertising is a medium of communication which have different messages and a variety of purposes. Examples of ads that use the value of the ad model male gender with the ads 'Star Mild'. An advertising man who uses the product for advertising models always selected a man well-built man, muscular, handsome and attractive appearance, use a garden setting with a bustling atmosphere, usually also has a television ad that difficult to understand the meaning or understand what the real intention, One Star Mild ads with various versions, including versions of Obsession and Obsession Directed by Celebrity. Based on the above background, the problem that arises is how the image of men in advertising cigarettes mild version of star and director's obsession with celebrity obsession, therefore this study investigated the interesting semiotic analysis in order to perceive and interpret the image of a man through a symbol, a symbol or sign which is in the mild version of cigarette advertising star and director's obsession with celebrity obsession. `This study data analysis using semiotic analysis, which aims to find out the meaning of the image of a man who was in the mild cigarette star. Meanwhile Semiotics is the science of systematically studying the signs and symbols, its systems and processes sing in. Science perceive that the phenomenon is social or cultural community and it was a sign. Space linkup in this study were cigarette commercials star obsession mild version and the version the director's obsession with celebrities, Unit analysis of this research is a specific unit to be reckoned with as the research subjects or the smallest unit of measure, in this study unit of analysis used are scenes depicting the image of man in mild cigarette advertising star. Based on the results of research and after doing the analysis in cigarette advertising version of Star mild obsession with the director and star of cigarettes mild obsession with celebrity version, the image of a man described as a man who does not easily give up and have the motivation to make life more vivid, the image of a man who appears also very confident in facing a problem of any kind, and not easily discouraged, any potential change to the side of her weaknesses stronges besides a very easy guy to make some decisions when the situation is not decisive. This research is still far from perfect, especially the lack of literature that is pleased with the choice of research methods in the approach to use of semiotic analysis. Therefore, suggested by researchers, so that other researchers dig more deeply about references that are pleasing to the semiotic analysis to get some more scientific information, so that at rolling analysis can be applied in any media.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 29 Mar 2012 03:06
Last Modified: 29 Mar 2012 03:06

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