Analisis Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Pengguna Produk Sepeda Motor Yamaha Vega R”.(Studi Pada Mahasiswa Universitas Muhammadiyah Malang)

WAWIN IRA, MAYASANTI (2009) Analisis Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Pengguna Produk Sepeda Motor Yamaha Vega R”.(Studi Pada Mahasiswa Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Research which is writer have the character of survey with kuisioner as a means of intake of sample, title which is writer lift is "“Analisis Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Pengguna Produk Sepeda Motor Yamaha Vega R (Studi Pada Mahasiswa Universitas Muhammdiyah Malang)”. Utilized Method Analysis namely Analyse Regresi Logistics and Test Hypothesis of I and Test Hypothesis of II. With result known that Performance variable (Performance) Marking (Feature) Mainstay (Reliability) As According To Specification (Conformance) Endurance (Durability) Service (Service Ability) Esthetics (estetic) of is Quality of which is perception (Perceived of Quality) have influence of signifikan to satisfaction of consumer consumer of motorbike of Yamaha Vega R and Mainstay variable (Reliability) Merupakaan indicator having an effect on dominant to satisfaction of consumer consumer of motorbike of Yamaha Vega R, that is at calculation of correlation of parsial got by number equal to 0,3731 as well as shown by Statistical value of highest Wald that is equal to 5,391. To company expected to continue can maintain and improve mainstay (Reliability) and to researcher is hereinafter expected to add variables which do not enter in research method

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 07 Jul 2012 02:07
Last Modified: 07 Jul 2012 02:07
URI: http://eprints.umm.ac.id/id/eprint/11339

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