GAYA HIDUP FASHION REMAJA PERKOTAAN(Analisis Semiotik Film VIRGIN “Ketika Keperawanan Dipertanyakan”)

WAHYUNI, SRI (2009) GAYA HIDUP FASHION REMAJA PERKOTAAN(Analisis Semiotik Film VIRGIN “Ketika Keperawanan Dipertanyakan”). Other thesis, University of Muhammadiyah Malang.

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Abstract

Nowadays a lot of teen-themed films that illustrate how the teenagers hanging out and teens are fashionable. The filmmakers hope that their films could be a trendsetter for the youth of today. Of the many teen films that circulated in Indonesia one of them that reap the controversy is the film "Virgin" (When Virginity Questionable) by showing how teenage slang, dress sexy. The problems that the lift in this study is what is the meaning of the signs in the film Virgin viewed from the context of urban youth fashion lifestyle. The study this time using semiotic theory of Charles Sanders Peirce (1834-1914) and Roland Barthes (1915-1980). In Peirce's semiotics, use the icons for the common term, the Index for a causal relationship, and symbols for the conventional association .. then also be applied in the denotation and connotation of Roland Barthes. Barthes addresses the second level of meaning systems built over the other systems that have been there before. This second system by Barthes called connotative, denotative or so different from the first level of meaning systems. Furthermore, in the second level related to the contents, sign work through myth. Myths are cultural bagamana explain or understand some aspect of reality or a natural phenomenon. Myth is a vehicle where an intangible ideology. Mythology present incarnation of the meanings that have a container in ideologi.Ideologi should be able to tell. The story was a myth. The methodology used is qualitative perspective, the methods of semiotic analysis, which will use the interpretive data analysis, in order to gain an understanding of the signs that are considered relevant in the study. For the primary study data obtained from video recordings of 2 pieces of VCD (Visual Compact Disc) Virgin movie "When Questionable Virginity." While the secondary data obtained through the literature that supports the primary data such as books on lifestyle, journals, or information obtained from the Internet, especially on Servia own site. For data analysis, data obtained will be identified and in interpretive in denotative and connotative, and then described in terms of doing the division sign is accompanied by his type icon, index, symbol. After doing the analysis, the level of this study found that sexy underwear model, an urban teen icon right now, sexy clothes are associated with a sleeveless, tight, low cut neck, with a mini dress size above the navel. In denotative layer clothes in the general context is a tool to cover the body from heat and cold. On the connotative layer, figure 3.1 Biyan, Ketie and Stella walking along with punk-style dress is a symbol of freedom and voiced protest injustice in life. In layer denotative, cigarette is a symbol tranquilizers, stress, familiarizing the association, while the connotative layer, smoking is a tool that can solve the problem. On the denotative level, tattoos and piercings are symbols decorating the body, while the connotative level, tattoos and piercings on the culture of antiquity is to beautify themselves and to the ancestor spirit worship ceremony. In the modern tattoos and piercings are art aesthetics, and prestige in a particular group. From all of the items lifestyle is an index of urban adolescent promiscuity. In the discussion of ideology there are alignments of the filmmakers to the ruler who makes the producer or the absolute market power that makes them (filmmakers must submit to the will and ideology of the market (employers) if you do not want to be left investors or spectators. So the producers, the majority only want to make a commercial movie that became a trend among the community especially the youth market. So that arise for youth consumer culture. The ideology of fashion by Roland Barthes is divided into 3 categories, one that is, the image clothing, fashion as a means of expression, a symbol of status, flavor and taste. In this case, the film Virgin "When Questionable Virginity" a lot of load on clothing image.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 06 Jul 2012 03:48
Last Modified: 06 Jul 2012 03:48
URI: http://eprints.umm.ac.id/id/eprint/11271

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