ANALISIS FAKTOR PRIBADI KONSUMEN DALAM MEMILIH TOKO SWALAYAN SEBAGAI TEMPAT BELANJA DI KOTA MALANG(Studi Pada Masyarakat Yang Berbelanja di Alfa Mart dan Indomaret Wilayah Sama’an Kecamatan Klojen Malang)

VIKKY, FIRMANSYAH (2009) ANALISIS FAKTOR PRIBADI KONSUMEN DALAM MEMILIH TOKO SWALAYAN SEBAGAI TEMPAT BELANJA DI KOTA MALANG(Studi Pada Masyarakat Yang Berbelanja di Alfa Mart dan Indomaret Wilayah Sama’an Kecamatan Klojen Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Watchfulness kind that do this watchfulness survey, where does researcher do observation in data collecting that done at sub-district sama'an district klojen unlucky with watchfulness title that is: “analisis consumer individual factor in chooses store selfservice as expense place at unlucky city (study in society that shops at alpha mart and indomaret area sama'an district klojen malang)” This watchfulness aim detects consumer individual variable that covers age and alive cycle stage, job, household economy conditon, life style and individual with self concept that distinguish consumer in choose selfservice expense place at unlucky city. as to watchfulness use that is can be made upon which information and deliberation for leadership companies to take decision in order to achieve aim company especially hit consumer characteristics influence in purchasing decision. Based on watchfulness result and discussion that done so can be pulled conclusion that job variable, economy conditon, life style and personality with self concept according to significant distinguish in choose store selfservice as expense place at unlucky city. while found one variable that is age and alive stage not according to significant distinguish in choose store selfservice as expense place at unlucky city.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 06 Jul 2012 03:10
Last Modified: 06 Jul 2012 03:10
URI: http://eprints.umm.ac.id/id/eprint/11231

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