ANALISIS PERAN BAURAN PEMASARAN JASA PADA KEPUTUSANPELANGGAN UNTUK MENGGUNAKAN ARENA FUTSAL(Studi Pada Champions Futsal De Rumah)

VANDIKA SATRIA, FASABELA (2009) ANALISIS PERAN BAURAN PEMASARAN JASA PADA KEPUTUSANPELANGGAN UNTUK MENGGUNAKAN ARENA FUTSAL(Studi Pada Champions Futsal De Rumah). Other thesis, University of Muhammadiyah Malang.

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Abstract

Research type which conduct this is research survey, where researcher the observation in data collecting, researcher only note the data as it is, analysing and interpreteng the data at Arena of Futsal Champion Jln.Veteran 2 Malang, (De House) with the title " Analyse The Role of Hotchpotch of Service Marketing of Decision client to Use The Arena Futsal" ( Study at Arena of Futsal Champions of Jln. Veteran 2 Malang ) ". This Research target is to know what factors product, price, place, promotion, people, process, physical evidence, and costumer service enough signifikan constitute the consumer take the decision to use the service of arena of Malang futsal Champions Jl.Veteran No.2 and to know the factor of whether dominant constitute the consumer take the decision to use the service of arena of Malang futsal Champions Jl.Veteran No.2. Research Usefulness which wish reached specially for company that is result of research is later expected will be able to give the input to service of arena of Malang futsal Champions Jl.Veteran No.2 to conduct the correction. Analyzer used in this research that is by using doubled linear regresi. Pursuant to result of research and solution by using doubled linear analysis regresi is which have been done hence can be pulled by conclusion that factors product, price, place, promotion, people, process, physical evidence, and costumer service constitutoing consumer take the decision to use the service of arena of Malang futsal Champions Jl.Veteran No.2. Place represent the dominant factor constitutoing consumer take the decision to use the service of arena of Malang futsal Champions Jl.Veteran No.2. Pursuant to conclusion result from research result, is hence raised by some suggestion that is expected by for organizer of service of Unlucky arena futsal Champions to more paid attention to again hit the factors product, price, place, promotion, people, process, physical evidence, and costumer service on the chance of can create the loyalitas consumer to use the service of arena of futsal Champions. Keyword: Hotchpotch of Marketing and Customer Decision.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 06 Jul 2012 03:06
Last Modified: 06 Jul 2012 03:06
URI: http://eprints.umm.ac.id/id/eprint/11223

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