HUBUNGAN ANTARA NEED FOR ACHIEVEMENT DENGAN LOYALITAS SALESMAN PT COLUMBINDO PERDANASUB CABANG BLITAR

Gresiova, Nica (2006) HUBUNGAN ANTARA NEED FOR ACHIEVEMENT DENGAN LOYALITAS SALESMAN PT COLUMBINDO PERDANASUB CABANG BLITAR. Other thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study is to investigate the relationship between need for achievement with loyalty salesman. The hypothesis is no relationship between need for achievement with loyalty salesman. Need for Achievement is a need to surpass others, to do something activities better, faster, more effective and more efficient than the activities previously carried out, strive for success in achieving the maximum achievement. While the salesman loyalty is to what extent a salesman show honesty and loyalty to the company that stated with hard work and achieving better success in preserving and maintaining the participation of companies that have a responsibility. The population in this study is the salesman who is on PT Columbindo Sub Branch Blitar with a total population of 130 people, while samples taken in this study were 40 persons by using purposive sampling technique. Data collection instrument used is the scale need for achievement and loyalty scale salesman with Likert model. Test the validity of using the product moment, the validity index of need for achievement scale ranges from 0.2576 to 0.7512 and the validity index salesman loyalty scale ranging from 0.2435 to 0.7645. Data analysis technique used in this study are product moment correlation, by showing r = 0.610 with p = 0.000. From the results of this study concluded that there is a positive and highly significant correlation between need for achievement and loyalty of salesmen and the hypothesis was accepted. The value of r ² = 0.372, this shows that the need for effective contribution to the loyalty salesman achievement of 37.2%. Based on the results of these studies suggested (1) for the company to further consider the need for achievement 'factor when making selection and recruitment and the development of self-salesman, given the need for candidates with high achievementnya, an individual's potential to succeed as a salesman and provide many opportunities for the salesman to channel the need for achievementnya (2) for the salesman to continue to develop their creativity and optimize all possessed the ability and energy to achieve maximum performance (3) for the next researcher to conduct research related to the factor of interest in the work of persuasion and creativity because both factors can related to the need for achievement and loyalty.

Item Type: Thesis (Other)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 06 Jul 2012 02:44
Last Modified: 06 Jul 2012 02:44
URI: http://eprints.umm.ac.id/id/eprint/11211

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