PENGARUH TERPAAN IKLAN SMS PREMIUM RAMALAN NASIB DI TELEVISI TERHADAP TINDAKAN MENGIRIM SMS (Studi pada warga RW.01 Desa Wonocoyo Kecamatan Panggul Trenggalek)

unathan, Helmi (2009) PENGARUH TERPAAN IKLAN SMS PREMIUM RAMALAN NASIB DI TELEVISI TERHADAP TINDAKAN MENGIRIM SMS (Studi pada warga RW.01 Desa Wonocoyo Kecamatan Panggul Trenggalek). Other thesis, University of Muhammadiyah Malang.

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Abstract

Key Word: Influence, Advertisement Exposure Of SMS Premium Forecast Of Chance To Action Send SMS Advertisement represent one of the culture factor important printing and reflecting life of us in this time. Advertisements of Konten containing is forecast of chance nowadays come up glass screen. Likely provider content exploit trust of society to things smelling klenik, ghaib or mystical which pertained high enough. Advertisements of SMS this premium have assuredly of version. Mean altogether use diviner figure or of paranormal which is its name have famous this country, for example Ki Joko Bodo, Mbah Roso, Mamma of Lauren, Temperature of Young. Society Indonesia in general it is true still trust mystical things. This matter proven from it mushroom of practices paranormal on various area, or devoting of sesajen to all ancestor, custom ceremony etcetera. Of phenomenon above, researcher interest to do research with the following problem formula is there any Influence and how big influence of advertisement exposure of SMS premium of forecast of chance to action send SMS? Advertisement Exposure represent situation hit by mass by messages propagated by mass media. Of concept above got by conceptual definition of advertisement exposure is the happening of change of opinion, attitude, and behavior of citizen as manifests of comments to information given by mass media. Advertisement represents every payment form to an process of forwarding of and acquaintanceship of ideas, service and idea having the character of the non personal of certain sponsor responsibility. Action send SMS is deed of someone to participate in a activity deliver brief message (SMS) pass cellular telephone. Operational Definition in this research divided to become 2 variables that is exposure Advertisement of SMS Premium is Forecast of Chance (Variable X) and Action send SMS (Variable Y). That research use quantitative type with calculation of statistic use method of associative Correlation, because in this case researcher try to check how far two variable owning relation where variable of independent influence variable dependent (Kriyantono, 2006:26). Population in research is citizen of RW 01 Countryside of Wonocoyo District of Flank of Trenggalek fulfilling criterion and got by 95 people. Pursuant to tally of sample by using formula of Taro Yamane, researcher get the amount of sample equal to 48,71 or rounded up to become 49 people of sample. Become the amount of sample in this research is 49 people. This research use statistical technique of Simple Analysis Linear Regression in course of its analyzing. Pursuant to data analysis which have been conducted, hence researcher can conclude that there are influence between Advertisement exposure of SMS Premium of Forecast of Chance to action send SMS and Level of contribution Influence Of Exposure Advertisement of SMS Premium of[is Forecast of Chance (X) to action send SMS (Y) is equal to 44,2 %. And the rest equal to 65,8 % influenced by other factors which [do] not be discussed in this research.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 05 Jul 2012 06:06
Last Modified: 05 Jul 2012 06:06
URI: http://eprints.umm.ac.id/id/eprint/11178

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