ANALISIS TERHADAP PELAKSANAAN CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. TELKOM DALAM BIDANG PENDIDIKAN DI SMK (Studi pada SMK PGRI 3 Malang)

Untardi, Firstanto (2009) ANALISIS TERHADAP PELAKSANAAN CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. TELKOM DALAM BIDANG PENDIDIKAN DI SMK (Studi pada SMK PGRI 3 Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

As one of the largest telecomuncation company in Indonesia, one of the PT. Telekomunikasi Indonesia Tbk (Telkom) Program was to build Corporate Social Responsibility. In this matter, one of the PT. Telkom effort focused on education, which the real application was cooperating with Indonesian schools to increasing the education’s quality by connecting the school with National Department and also the other schools all over Indonesia through internet. Just as done in Malang city cooperated with SMK PGRI 3 Malang. The research aimed to reveal the application of PT. Telkom CSR in education sector by comparing the result with the CSR application targets stated by PT. Telkom.. In this research, the writer used qualitative approach. The research characteristics was field case study where the researcher described phenomena in field and analyzed them with along with communication theories. The location was on PT. Telkom Malang and SMK PGRI 3 Malang. The subjects were chosen in purposive way. In this research, data collection method was through interview, observation, and documentation. For data analysis technique, the writer used data collection, data reduction, data display, and conclusion. From the research, there could be found that Corporate Social Responsibility by PT. Telkom in education sector at SMK PGRI 3 Malang was internet connection to make the school access easier, also connecting SMK PGRI 3 Malang with the center of National Education Web (Jaring Pendidikan Nasional) and School in all over Indonesia. The application steps were: (1) Telkom did observation to the SMK PGRI 3 Malang; (2) SMK PGRI 3 Malang gave agreement to do cooperation in internet connection application; (3) Telkom installed Internet connection tools by connecting modem to school phone line; (4) Telkom did supervising to make sure the application of internet connection installed well. The measurement of internet connection application to SMK PGRI 3 Malang were: (1) giving media to school to show profile and school information activities through internet media, in this, the effort which was done by SMK PGRI 3 Malang to fulfilled the destination: opening SMK 3 Malang site, writing the activities of SMK PGRI 3 Malang in up to date ways, giving chance to the students to open e-mail address and blog in SMK PGRI 3 Malang site, and giving chance for SMK PGRI 3 Malang students to open e-magazine in the site; (2) giving communication media through internet among school for information exchange which aimed to fasten the competence increasing of each schools, in pursuing this goal, the efforts done by SMK PGRI 3 Malang were: Teachers downloading lesson material from the National Education site, Teacher could exchange information with the other school for teaching and studying application, teacher could exchange study materials with the other school to increase knowledge and the teacher send writing to the National Education Department site to share knowledge about teaching development; (3) optimazion of Jardiknas content through schoolnet media sent to the schools in all over East Java, in this, the effort done by the SMK PGRI 3 Malang was following instruction stated by National Education Department through Jardiknas site and developed material in Jardiknas site. CSR application in education by PT. Telkom was criticized since PT. Telkom has profit orientation in its application, while actually, CSR should give contribution to the society who used PT. Telkom services as grateful and responsible to the society.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 05 Jul 2012 06:02
Last Modified: 05 Jul 2012 06:02
URI: http://eprints.umm.ac.id/id/eprint/11171

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