PROSES AKTIVITAS HUBUNGAN MASYARAKAT (HUMAS)PEMERINTAH KABUPATEN MALANG Studi Pada Bagian Humas dan Protokol Sekretariat Daerah Kabupaten Malang

Wulan, Anjar (2006) PROSES AKTIVITAS HUBUNGAN MASYARAKAT (HUMAS)PEMERINTAH KABUPATEN MALANG Studi Pada Bagian Humas dan Protokol Sekretariat Daerah Kabupaten Malang. Other thesis, University of Muhammadiyah Malang.

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Abstract

Keywords: Process Activities Public Relations (PR), County Government This study departs from the phenomenon of public relations in Malang Regency, which saw the public relations activities at the Secretariat of Public Relations and Protocol Malang Regency. Basically, the form of government public relations activities in both the City and County are providing services to the public and enhance the image of the institution. While the image is developed in the community that government public relations in both the City and the County just simply do the job in order to provide information to the public without taking the response from the information previously provided. Not infrequently people assume that only government public relations activities in an activity that is routine, without understanding that in the implementation of these activities require the work process, thus forming a public relations activities. In this study, reviewed the process of public relations activities of Malang Regency Government. The method used in this research is qualitative research methods. So that data collected would be a form of narrative. While the review unit (the unit of analysis) in this study were a group (group). The number of respondents is determined by using purposive sampling technique, while the technique of data analysis-interpretation of the induction-conceptualization. While the theories used as a basis for thinking in describing and analyzing how the activity of Public Relations (PR) Malang Regency Government is using the concept of Public Relations Activities suggested by Pink Ruslan, draft protocol by Muslims Mahmud, and the theory of Communications and Public Relations by James E. Grunig. The theory was discussed about some of the main form of public relations activities are developing relationships with the media. It also discussed about the form of activities in government protocol and communication model in kehumasanan activity. The results of this study to formulate a wide range of public relations activities, among others, serve the information through magazine publishing Kanjuruhan; execute reports in the mass media, organize partnerships with journalists, organized an interactive broadcast and chat on the Java Language FM Radio Swara Kanjuruhan; serve the information through films, exhibitions , and banners; preparation of press releases, arranging text Message from the Regent, making clippings and photo documentation and VCD; treatment of library books, as well as carry out protocol duties. While its activities starting from the discovery process data (fact finding), planning (planning) and execution of the event (actuating). The main issue dealt with the Secretariat of Public Relations and Protocol Malang Regency ie, creating harmonious situation on the internal and external agencies. In this case internally is the scope of public relations and protocol of the shape of interaction and socialization among employees of public relations, while the external is the realization of good cooperation with the community, which was applied to some public relations activities and protocols. In practice these activities are often not in line with the standardization of service quality, which raised the duplicate jobs. To improve the quality of work, the advice given is to better understand and apply the rules and standards atauran activity that has become a guideline in carrying out tasks in each sub-section.

Item Type: Thesis (Other)
Subjects: J Political Science > JS Local government Municipal government
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Zainul Afandi
Date Deposited: 05 Jul 2012 04:08
Last Modified: 05 Jul 2012 04:08
URI: http://eprints.umm.ac.id/id/eprint/11124

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