Penggunaan Diksi Sebagai Sarana Persuasi Dalam Iklan Jasa Layanan Jaringan Komunikasi di Media Cetak Bulan mei 2009

Suheni, Suheni (2009) Penggunaan Diksi Sebagai Sarana Persuasi Dalam Iklan Jasa Layanan Jaringan Komunikasi di Media Cetak Bulan mei 2009. Other thesis, University of Muhammadiyah Malang.


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The research discuss about diction usage in Communication Network Service Commercial at printed media. It based on reason that commercial was an expression with high persuasive ability, built by wordplay used, then the printed media consideration as information facility since writing or figure resulted similar with television commercial, commercial in printed media also more complete with benefit and usage instruction for the product. The persuasive ability could also view from language perspective, like diction used and meaning resulted. The reason was diction often used in commercial and easy to memorize by consumer. According to above background, the problem discussed in the research was diction kind and meaning in Communication Network Service Commercial at printed media. The research had two benefits, theoretic and practical. In theoretic way, it could be used as insight about persuasion, especially related with diction usage inside. In practical way, the research also could be used as one of insight enrichment for people about diction usage. The research was qualitative, since consisted of words and phrases showed persuasion. The data consisted of documents taken from commercials in Pulsa magazine and Jawa Pos newspaper, also Kompas newspaper in one month, May 2009. There were 13 kinds commercial, XL, M3, Axis Smart, Ceria, As, Telkomsel, Simpati PD, Esia, StarOne, Flexi, Tree, and Mentari. According to the research, result showed that diction had high persuasion to influence the reader. From the analysis result, there could be proven that in one phrase, there could be more than one diction which complete each other like concrete diction showed up with special diction, popular diction, non-standard diction and original diction. Beside, abstract diction was often showed up with general diction and standard diction. While discuss and absorbing diction showed rarely. Then in one phrase there also more than one meaning showed up like denotative, lexical, and simple showed together. While contextual meaning, metaphor, and connotative, had less intensity than the other. The writer suggested the next researcher to research diction with different object outside the research.

Item Type: Thesis (Other)
Subjects: L Education > L Education (General)
Divisions: Faculty of Teacher Training and Education > Department of Indonesian and Literature
Depositing User: Anggit Aldila
Date Deposited: 04 Jul 2012 03:34
Last Modified: 04 Jul 2012 03:34

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