SIKAP PRAKTISI HUBUNGAN MASYARAKAT TERHADAP PROFESI HUBUNGAN MASYARAKAT(Studi Pada Departemen Humas Pemerintah Daerah Kabupaten Malang,PT. Pos Malang dan PT. Pertamina Surabaya)

Sudartik, Sudartik (2009) SIKAP PRAKTISI HUBUNGAN MASYARAKAT TERHADAP PROFESI HUBUNGAN MASYARAKAT(Studi Pada Departemen Humas Pemerintah Daerah Kabupaten Malang,PT. Pos Malang dan PT. Pertamina Surabaya). Other thesis, University of Muhammadiyah Malang.

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Abstract

Keywords: Attitude, Professional Public Relations This study departs from the social phenomena that occur in institutions that do not place the publicity department at the top level management, and responsible for the decision or policy institutions, which have maximum public relations work. Consequently, there is a pattern of constructive and critical thinking on the issue, namely an attitude toward the profession of public relations public relations practitioners with the aim of creating a true understanding of PR and convince the management about the importance of public relations in institutions. With this social phenomenon researchers interested in knowing how public relations practitioners' attitudes toward the public relations profession. The study was conducted in 3 (three) institutions, namely The Local Government Public Relations and Protocol of Malang Regency, The Marketing and Public Relations of PT. Post Malang and Part Government and Community Relations PT. Pertamina in Surabaya. The purpose of this research is to know how the public relations practitioner attitudes toward the public relations profession. The method used in this research is a qualitative approach where the researcher describes in detail about all the data and information obtained in connection with the issues being studied, ie, describe how public relations practitioners' attitudes toward the public relations profession. Research with key words and attitude of the public relations profession is in his presentation using attitude theory advanced by DW Rajecki (1982) and rewritten by Rosady Ruslan namely assumptions about who has the attitude factor 3 (three) components. assumption is known as the ABCs of attitude (Ruslan, 2003: 61-62). The results of this study found data that attitude Malang Government PR practitioners tend to be weak on cognition component. At the component behavior, is still far from ideal concept of a professional public relations practitioner. While the components of affect, public relations practitioners have not been able to behave professionally, still have dual attitudes, positive and negative. The attitude of public relations practitioners PT. Post Malang, on cognition component, public relations practitioners have a fairly good understanding of PR. On the components of behavior, they are very active in public service and marketing functions. On the Affect component,, public relations practitioners have not been able to behave professionally, still experiencing duality of attitude, positive and negative. The attitude of public relations practitioners PT. Pertamina on the components of cognition, they understand very well about science communication and science of public relations. On the components of behavior, attitudes of public relations practitioners are not progressing, in terms of static or monotonous. On the Affect component, public relations practitioners have not been able to behave professionally, still have dual attitudes, positive and negative. From the statements of the respondents through the interview, we could conclude or conclusions about the public relations practitioner attitudes toward the public relations profession. At the level of cognition (understanding and reason), the PR practitioners demonstrate a positive attitude toward the public relations profession. At the level of behavior (the behavior), public relations practitioners tend to be passive and negative. At the level of affect (feelings and or emotions), the PR practitioners demonstrate dualism, meaning on one side of public relations practitioners to be positive, but on the other side of public relations practitioners to be negative.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 04 Jul 2012 03:21
Last Modified: 04 Jul 2012 03:21
URI: http://eprints.umm.ac.id/id/eprint/10862

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