PERILAKU KONSUMTIF MASYARAKAT DESADI LINGKUNGAN INDUSTRI (Studi Deskriptif Tentang Perilaku Konsumtif Masyarakat Desa Cangkring Malang, Kecamatan Beji, Kabupaten pasuruan)

Elly, Elly (2006) PERILAKU KONSUMTIF MASYARAKAT DESADI LINGKUNGAN INDUSTRI (Studi Deskriptif Tentang Perilaku Konsumtif Masyarakat Desa Cangkring Malang, Kecamatan Beji, Kabupaten pasuruan). Other thesis, University of Muhammadiyah Malang.


Download (59kB) | Preview


Cangkringmalang Village community life has changed since the industrial environment in the village. The existence of an industrial environment in this village make community life becomes advanced. This is evident from the way the work which was originally the village community working as a farmer now turn to the business by establishing various kinds of facilities such as shops, supermarkets, restaurants, telecommunication shop, salon and others to seek profit as much as possible. With the various facilities that exist in this village make lifestyle consumptive society into behaving in fulfilling his life kenutuhan on goods and services. Formulation of the problem of this research are: 1) How does the consumer behavior Cangkringmalang Village community, 2). What factors are influencing consumer behavior Cangkringmalang Village community. The objectives are: 1) To determine the consumer behavior Cangkringmalang Village community, 2) To know the factors Village Cangkringmalang behave consumptive society. This study uses an interactive model analysis with qualitative descriptive research type. The population in this study are all Cangkringmalang villagers living close to industrial environments. Data collection method is by way of observation which was done by observing the life of rural communities in consuming goods, interviews conducted by way of question and answer with the villagers to know the consumer behavior and the factors which made the villagers, the documentation that is by making the data available in the office village halls and taking pictures of goods that has consumed the village community as well as the means of making people behave consumptive village. The results obtained are: 1) consumer behavior in the form of goods such as electronics, branded, prizes, attractive packaging, which at a discount, home furnishings, personal care, health, food, entertainment, vehicle / transport equipment and places to shop, 2 ) If the consume goods and services Cangkringmalang village society is influenced by several factors that ultimately make them behave consumptive, such as: to compare, do not want outdated, tired, change the atmosphere, a more sophisticated look, try it, appear confident (confidence ), contentment, cool / slang, prestige / look rich and elite, Tampi trendy / attractive, nice model, more stylish, attract attention, draw hearts, impressed / desire with gifts, goods funny / unique, collection, low prices, designer goods , for gonta-ganti/pamer, display cabinets, nice, lazy, self-appearance, for entertainment / fun, looking for contacts, eye wash, see new things / window shopping, sightseeing, shopping / shopping, spend free time, hanging out / mejeng, refreshing and nice place.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HM Sociology
Divisions: Faculty of Social and Political Science > Department of Sociology
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 03 Jul 2012 07:32
Last Modified: 03 Jul 2012 07:32

Actions (login required)

View Item View Item