PENGARUH TERPAAN INFORMASI TENTANG COMMUNITY RELATIONS TERHADAP SIKAP MASYARAKAT PADA PT. PETROKIMIA GRESIK(Studi Pada Warga Balai Pasusuan RT.04 RW.03 Desa Lumpur Gresik)

SULIYANA, ENDANG (2009) PENGARUH TERPAAN INFORMASI TENTANG COMMUNITY RELATIONS TERHADAP SIKAP MASYARAKAT PADA PT. PETROKIMIA GRESIK(Studi Pada Warga Balai Pasusuan RT.04 RW.03 Desa Lumpur Gresik). Other thesis, University of Muhammadiyah Malang.

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Abstract

Keywords: Information attack, Community Relations, People attitude PT. Petrokimia Gresik was a fertilizer factory located in Gresik. Problems existed when people aware of environmental problems like pollution, improper smell caused breath-disturbance. The problems made Pasusuan people of Lumpur village became worry. One of their responsibility were: giving free-medication each month to Pasusuan people. By giving information about community relations were hoped to built the negative reputation also influenced the people attitude into positive. From the thought, researcher wanted to formulate the research: (1) How much information attack about community relations? (2) What the people tendency to the positive people attitude to PT. Petrokimia Gresik? Research type was explanative survey, that was research to find out certain situation or condition or what influenced the event or certain condition or what influenced the existence of something and also tested the relation among variables hypothesized by quantitative approach. The research objects were people of Balai Pasusuan RT.04 RW.03 Lumpur village Gresik sub-district. While the samples were 83 respondents used simple random sampling technique which was done by lottery without paying attention to the strate in the population. The researcher spread questionnaire as primary data collector. The questionnaires were tested the validity level by using product moment correlation technique and the reliability using alpha technique. Data analysis technique was simple linear regression to test the direction of information attack about community relation to people attitude at PT. Petrokimia Gresik and analysis of determination coefficient to predict the X variable to Y variable relation. According to the test, there could be found correlation coefficient value (r) 0,580 showed a relation among X and Y variables. According to linear regression equation Y = 25,929 + 0,482.X, the information attack influence about community relations to people attitude to PT. Petrokimia Gresik was positive. Then, according to F test and t test, there found F count 41,089 and F table was 3,96 means that F count F table. And t count value was 6,410 while in significance level 5% there found t table with 2,00 value, so the information attack about community relations had significant influence to people attitude to PT. Petrokimia Gresik. There found determination coefficient 0,337. It means that the information attack influence about community relations to people attitude to PT. Petrokimia Gresik was 33,7%. Rest of them was 66,3% people attitude to PT. Petrokimia Gresik influenced by another variables which was not discussed in the research.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 30 Jun 2012 05:19
Last Modified: 30 Jun 2012 05:19
URI: http://eprints.umm.ac.id/id/eprint/10504

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