ANALISIS FAKTOR-FAKTOR SUASANA LINGKUNGAN TOKO YANG DIPERTIMBANGKAN KONSUMEN DI GIANT MALL OLYMPIC GARDEN MALANG

SISKA, WIDIANTI (2009) ANALISIS FAKTOR-FAKTOR SUASANA LINGKUNGAN TOKO YANG DIPERTIMBANGKAN KONSUMEN DI GIANT MALL OLYMPIC GARDEN MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research is a survey research with the title “ Analisis Faktot-Faktor Suasana Lingkungan Toko Yang dipertimbangan Konsumen di Giant Mall Olympic Garden Malang”. The purpose of this research are to find out the factors of store condition such as exterior, general interior, store layout and interior display to know the dominant factor that considerated by consumer in buying product in MOG Malang. The population of this reseach is consumer who came and bought product in Mall Olympic Garden Malang, The sample are 100 consumer. The reasearh of the researcher took this sample because this research is descriptive and the total of consumer that come in MOG undifinite exactly. The questioner was distributed by accidental sampling. The tecnic to collect the data was questionare and documentation with likert scala. The data was factor analisis with hypotesis KMO and the most eigen value is the dominant factor that considerated by consumer. Based on the result of this reseach can discacs that the factor which considerated by consumer at condution of store factor at MOG as follow exterior, general interior, store lay out, and interior display. The hyphotesis II showed with eigen value and the most variance value. Based on eigen value in general interior as 5,102 and variance value as 28,346. This result shows that general interior factor is the dominant factor which considerated by consumer to shop in Mall Olympic Garden. This research of this study shows that be first hyphotesis is accepted and the second hyphotesis is refused.The second hyphotesis shows that the dominant factor that considerated was exterior, while this reseach shows the dominant factor that considerated was general interior. The differences cause of the diffent of obyek researd, this research had grod general interior such as music, lighting of product place, shop assistant service, the small of room, temperature, price label,and the huge park able to interest the consumer to shop in Giant Mall Olympic Garden.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 30 Jun 2012 04:17
Last Modified: 30 Jun 2012 04:17
URI: http://eprints.umm.ac.id/id/eprint/10431

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